Taiwan - Publications - Faculty & Research

05 Feb 2009
Research & Ideas

In Praise of Marketing

additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to overestimate the level of... View Details

Keywords: by John Quelch; Advertising

15 Jun 2010
First Look

First Look: June 15

became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a white-box market in mobile phone handsets by offering an innovative "complete solution" for 2.5G... View Details

Keywords: Martha Lagace

20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

distill a lifetime of cutting-edge scholarship into short, accessible essays about Chinese identity, culture, environment, society, history, or policy. Can China’s economic growth continue apace? Can China embrace the sacrifices required for a clean environment? Will... View Details

Keywords: Sean Silverthorne

June 2017
Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki

After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details

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07 Apr 2009
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First Look: April 7, 2009

the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like View Details

Keywords: Martha Lagace

2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

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13 Jul 2010
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First Look: July 13

business model for women cyclists in Taiwan and globally—leveraging some of Giant's lessons learned and challenging others. The case explores Giant's historical evolution from OEM outsourcer to branded manufacturer, which relied heavily... View Details

Keywords: Martha Lagace

08 Feb 2011
First Look

First Look: Feb. 8

311-015 A faith-based organization from Taiwan has made considerable inroads in being able to operate effectively in mainland China. Is further expansion too risky? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311015-PDF-ENG... View Details

Keywords: Sean Silverthorne