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  • December 1999 (Revised February 2001)
  • Case

CVS: The Web Strategy

By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details
Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Pharmaceutical Industry; Web Services Industry
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Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)
  • July–August 2013
  • Article

Connect, Then Lead

By: Amy J.C. Cuddy, Matthew Kohut and John Neffinger
In puzzling over whether it's better to be feared or loved as a leader, Machiavelli famously said that, because it's nigh impossible to do both, leaders should opt for fear. Research from Harvard Business School's Amy Cuddy and consultants Matthew Kohut and John... View Details
Keywords: Influence; Leadership; Trust; Power and Influence
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Cuddy, Amy J.C., Matthew Kohut, and John Neffinger. "Connect, Then Lead." Harvard Business Review 91, nos. 7/8 (July–August 2013): 54–61.
  • June 2019
  • Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
  • January 2008 (Revised April 2009)
  • Case

Wyoff and China-LuQuan: Negotiating a Joint Venture (A)

By: James K. Sebenius and Cheng (Jason) Qian
Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking... View Details
Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Style; Strategy; Chemical Industry; China; Pennsylvania
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Sebenius, James K., and Cheng (Jason) Qian. "Wyoff and China-LuQuan: Negotiating a Joint Venture (A)." Harvard Business School Case 908-046, January 2008. (Revised April 2009.)
  • 2008
  • Working Paper

Fixing Market Failures or Fixing Elections? Agricultural Credit in India

By: Shawn A. Cole
This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test for political capture in a novel way. Studying banks in India, I find that government-owned bank lending tracks the electoral cycle, with agricultural... View Details
Keywords: Agribusiness; Banks and Banking; Financing and Loans; Political Elections; State Ownership; Banking Industry; India
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Cole, Shawn A. "Fixing Market Failures or Fixing Elections? Agricultural Credit in India." Harvard Business School Working Paper, No. 09-001, July 2008.
  • 2022
  • Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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Serafeim, George. Purpose + Profit: How Business Can Lift Up the World. New York: HarperCollins Leadership, 2022.
  • March–April 2023
  • Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
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Avery, Jill, and Marco Bertini. "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" Harvard Business Review 101, no. 2 (March–April 2023): 140–144.
  • September 2019 (Revised February 2022)
  • Supplement

Glenn Defense Marine Asia (B)

By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal
This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case... View Details
Keywords: Business Ventures; Business Growth and Maturation; Crime and Corruption; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Governance; Corporate Accountability; Governance Controls; Government and Politics; Law; Contracts; Lawfulness; Operations; Shipping Industry; Service Industry; Asia; Southeast Asia; Malaysia; Singapore
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Gallani, Susanna, Anja Anliker, Luke Hodges, and Amram Migdal. "Glenn Defense Marine Asia (B)." Harvard Business School Supplement 120-037, September 2019. (Revised February 2022.)
  • September 2019 (Revised February 2022)
  • Case

Glenn Defense Marine Asia (A)

By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal
This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case... View Details
Keywords: Business Ventures; Business Growth and Maturation; Crime and Corruption; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Governance; Corporate Accountability; Governance Controls; Government and Politics; Law; Contracts; Lawfulness; Operations; Shipping Industry; Service Industry; Asia; Southeast Asia; Malaysia; Singapore
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Gallani, Susanna, Anja Anliker, Luke Hodges, and Amram Migdal. "Glenn Defense Marine Asia (A)." Harvard Business School Case 120-036, September 2019. (Revised February 2022.)
  • January 2002 (Revised April 2015)
  • Background Note

A Note on Maneuvering in War and Negotiation

By: Michael Wheeler and Gillian Morris
Military metaphors are commonplace in business writing about strategy, but they are rarely used in the negotiation literature. This case takes the Marine Corps philosophy of warfighting and compares it with the tactics and techniques of effective negotiators. Some of... View Details
Keywords: Negotiation Tactics; Situation or Environment; Conflict and Resolution; War; Adaptation
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Wheeler, Michael, and Gillian Morris. "A Note on Maneuvering in War and Negotiation." Harvard Business School Background Note 902-157, January 2002. (Revised April 2015.)
  • August 1998
  • Case

General Motors Corp. (D),The : 1993-1996

By: Peter Tufano
The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details
Keywords: Corporate Finance; Auto Industry; United States
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Tufano, Peter, Markus Mullarkey, and William J Widlern. "General Motors Corp. (D),The : 1993-1996." Harvard Business School Case 299-009, August 1998.
  • August 1992 (Revised July 2013)
  • Case

ChemBright, Inc.

By: Janice H. Hammond
ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are... View Details
Keywords: Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England
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Hammond, Janice H. "ChemBright, Inc." Harvard Business School Case 693-026, August 1992. (Revised July 2013.)
  • March 1988 (Revised July 1990)
  • Case

Walt Disney Productions: Greenmail

Considers a firm whose investment strategies have essentially run out. Walt Disney's original visions and goals have all been fulfilled and after his death no new ones are forthcoming. Disney faces repeated takeover attacks and is forced to either set new corporate... View Details
Keywords: Corporate Strategy; Crisis Management; Acquisition; Financial Strategy; Entertainment and Recreation Industry; United States
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Asquith, K. Paul. "Walt Disney Productions: Greenmail." Harvard Business School Case 288-045, March 1988. (Revised July 1990.)
  • July 1989 (Revised June 1993)
  • Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details
Keywords: Competition; Revenue; Air Transportation Industry
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Brandenburger, Adam M., and Anirudh S. Dhebar. "American Airlines, Inc.: Revenue Management." Harvard Business School Case 190-029, July 1989. (Revised June 1993.)
  • Article

Managing a Polarized Workforce: How to Foster Debate and Promote Trust

By: Julia A. Minson and Francesca Gino
One of the toughest challenges leaders face is managing diverse perspectives—and given heightened tensions over politics and movements such as #MeToo and Black Lives Matter, that’s more difficult today than ever before. At the same time, productive disagreement and... View Details
Keywords: Polarization; Employees; Perspective; Interpersonal Communication; Organizational Culture; Trust
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Minson, Julia A., and Francesca Gino. "Managing a Polarized Workforce: How to Foster Debate and Promote Trust." Harvard Business Review 100, no. 2 (March–April 2022): 63–71.
  • Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

  • Article

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

By: Frank V. Cespedes and David Mattson
It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details
Keywords: Business Startups; Salesforce Management; Management Practices and Processes
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Cespedes, Frank V., and David Mattson. "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success." Harvard Business Review (website) (December 4, 2017).
  • Article

Making Exit Interviews Count

By: Everett Spain and Boris Groysberg
In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details
Keywords: Information; Management Practices and Processes; Retention; Resignation and Termination
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Spain, Everett, and Boris Groysberg. "Making Exit Interviews Count." Harvard Business Review 94, no. 4 (April 2016): 88–95.
  • April 2010
  • Case

Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)

By: James K. Sebenius and Ellen Knebel
CEO Bill Nichol must somehow negotiate a surprise ultimatum from Walmart, his largest customer, about his largest and most profitable product line: “We're dropping it.” Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells a branded line of... View Details
Keywords: Customer Relationship Management; Crisis Management; Negotiation Tactics; Conflict Management; Apparel and Accessories Industry; North America
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Sebenius, James K., and Ellen Knebel. "Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)." Harvard Business School Case 910-043, April 2010.
  • March 2009 (Revised June 2010)
  • Case

Neck & Neck: Leveraging the Club Neck Information

Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details
Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry
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Martinez-Jerez, Francisco de Asis, Jasmijn Bol, Christopher Ittner, and Katherine Miller. "Neck & Neck: Leveraging the Club Neck Information." Harvard Business School Case 109-070, March 2009. (Revised June 2010.)
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