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Show Results For
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All HBS Web
(846)
- People (2)
- News (140)
- Research (516)
- Events (2)
- Multimedia (3)
- Faculty Publications (313)
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- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and...
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Susan Young
- 22 Feb 2022
- News
An Rx for Small Business Recovery
efforts. Beyond the $800 billion Paycheck Protection Program (PPP), these included 90 percent guarantees on SBA-backed loans, a tactic first deployed by Mills during the Great Recession. “Early-stage cash infusions have been critical,”...
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Deborah Blagg
- 20 Dec 2022
- News
Singing to the Corn
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer for the HBS Alumni Bulletin, and in July I flew from Boston to Omaha to spend a day with Taylor Keen (MPA 1996/ MBA 1997), a professor of entrepreneurship at...
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- 10 Dec 2014
- News
Front-Row Seat
Bradley’s personal involvement in its digital strategy and the recruitment of key positions is clear. But that success has been like the man himself—dramatic yet understated. The turnaround deployed two key tactics central to any...
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- 01 Jun 2003
- News
Books
with shareholders, rewarded short–term “earnings management” and beautified balance sheets. These tactics were facilitated by cooperative accountants who didn’t want to risk losing the profitable consulting business of the companies they...
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- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
dating apps now, maybe five or 10 dates a week. So you really have to be good at making a first impression and standing out. And that's the same in job interviews or pitching your company to investors. You have to really know how to make a great first impression. And...
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Zoom
- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
We studied his writings and those of many others who have analyzed these episodes. This has provided this book with valuable answers to several questions: How did he do these deals? What strategies and tactics worked and what failed? Why...
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- 01 Sep 2014
- News
Afghanistan’s Hope and Light
a direct approach—promising indirect benefits—was the alternative tactic for making progress. We are here to invest in your country, Khoja or another Roshan representative would explain. You may not benefit from Roshan personally today,...
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Julia Hanna
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
the bigger the vision, the greater number of things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise, Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth...
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