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Show Results For
- All HBS Web
(863)
- People (2)
- News (146)
- Research (522)
- Events (2)
- Multimedia (3)
- Faculty Publications (320)
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- 23 Jan 2019
- News
The Promise of Personalized Medicine
so what is the mission? What is the tactical plan to get this done? It’s in four phases. The first phase is the analytical phase. This is where we take a blood sample, a muscle biopsy from my brother to dive into the details of what is... View Details
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
the bigger the vision, the greater number of things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise, Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the sales and marketing needs... View Details
- 01 Sep 2015
- News
The Business of Love
part of the Match Group that also owns Match.com. The app uses geolocation—a tactic popularized by the all-male dating app Grindr, which launched in 2009—to present potential dates who are nearby. And, most influentially, Tinder... View Details
Keywords: April White
- 01 Jun 2025
- News
Alumni and Faculty Books
shows you how to set yourself up for investment success by creating an optimal nest-egg withdrawal strategy to ensure you never run out of money; maximizing returns through tactics like reducing your tax bill and making full use of... View Details
- 01 Jun 2009
- News
Letters to the Editor
many organizers use high-pressure tactics to get cards signed. Probably the most damaging however is the impact unions have on innovation. Unions fight change — any change — on the factory floor. Over the years, management gives up trying... View Details
- 01 Jun 2007
- News
Profiles from the class of 2007
factors like wind and water. “There are strategic and tactical elements to sailing,” says Dillon, a native of Ireland. “You need to decide where you want to go and what your competitors are doing. It’s kind of an interactive game that’s... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
executive wanted to take on the opioid crisis. READ MORE Julia Hanna: Jim, your organization, the Georgia Prevention Project, the name of it says it all. Getting people who are addicted to drugs to stop taking them is really difficult. And using scare View Details
- 01 Jun 2018
- News
The Long Run
money trying to save one of their kids on meth. I knew it was a bad epidemic, but I couldn’t believe it was going to be that bad in my little hometown, this agrarian utopia. Seeing it begin to dissolve in an ugly way was very troubling.” Medication-assisted treatment—a... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
resources are limited, and there are more than enough attractive ways to use them - whether for tactical investment in product quality or strategic investments in new market development." A Global Issue Fri nevertheless believes that if... View Details
- 01 Oct 1996
- News
Leading In a New Era
tactical decisions historically have been made by one person — the CEO. But as the business environment has become more global, complex, and dependent upon vast amounts of information, the days of the "solo" CEO seem numbered. Indeed,... View Details
Keywords: Nancy O. Perry
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 20 Dec 2022
- News
Singing to the Corn
and broader interpretations of business's role in society surfaces throughout Keen's story. He wrote his HBS application essay about wanting to learn the tactics of corporate business for the good of tribal peoples—to be a sheep in wolf's... View Details
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
White: Give me a sense of what it looks like from your end. How do you find out about these artists? What kind of time, money, tactics does it take to protect their artistic expression? Heaney: From our end, we are doing a lot of... View Details
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and... View Details
Keywords: Susan Young