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Show Results For
- All HBS Web
(550)
- News (227)
- Research (231)
- Events (4)
- Multimedia (8)
- Faculty Publications (111)
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- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
marketing or word-of-mouth or TV ads. The question only makes sense when you say, 'I am at this stage, what approach should I take?' Only when you answer that question will you know what tool is most appropriate.” In other words, he says,... View Details
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
in an uncertain economy. Navigating an industry in crisis Working in the field of journalism has never been financially rewarding or secure. But the field enjoyed a “golden age” from the mid-to-late 20th century, with newspapers, magazines, and View Details
Keywords: by Scott Van Voorhis
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
I've been doing a lot of media. Some sometimes with Oprah, we do a little bit of TV together. But a lot alone, I've been doing a lot of interviews. And they always want to know what it's like to work with Oprah Winfrey. And they always... View Details
Keywords: by HBS Staff
- 30 Sep 2002
- Research & Ideas
Your Crisis Response Plan: The Ten Effective Elements
reaching people on site and outside. For example, use of internal speakers and TV monitors to make announcements. A shooter on site, for example, triggers facility lockdown and police response but also rapid announcement that everyone... View Details
Keywords: by Michael Watkins
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details
Keywords: Sean Silverthorne
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
2021, when BTS appeared on a South Korean TV show, the ARMY purchased all the advertising so there would be no interruptions. One ARMY member was driven to stream as much of a new song as possible to propel the band to the top of the... View Details
- 16 Nov 2021
- HBS Case
How a Company Made Employees So Miserable, They Killed Themselves
of a perceived threat. The organization turned against these workers as if they were the ones causing the problems.” Acting on a complaint from a French labor union, a French prosecutor in 2009 opened an inquiry. Lombard appeared on TV... View Details
Keywords: by Michael Blanding
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
to boost revenues: matching prices at Amazon, and speeding deliveries by shipping directly from stores. He also cut costs by reducing waste and streamlining processes. “We were breaking $200 million-worth of TVs every year,” he says. “By... View Details
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
Disney, the team started churning out new products and ideas to leverage the brand's untapped value. A line of LEGO-branded children's wear was created and a division of the LEGO Group was charged with pitching book, movie, and TV ideas.... View Details
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
percent of US households. In other words, the only thing that differed between the two scenarios was the consumer’s income. But that made a big difference in participants’ perceptions, since they judged lower-income Joe's TV purchase... View Details
Keywords: by Rachel Layne
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
amount so specific. A round number, on the other hand, suggests that a person is just ballparking it—offering an approximate valuation based on vague knowledge. In one 2013 study, for example, participants played an online game based on the View Details
Keywords: by Carmen Nobel
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details
- January 2014
- Supplement
The PGA Tour (F)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014
- Supplement
The PGA Tour (E)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- 20 Apr 2011
- Research & Ideas
Blind Spots: We’re Not as Ethical as We Think
trainer (who might charge up to $100 an hour) with the threat of a cancellation fee, clients precommit to their "should" self, ensuring that they will work out rather than giving into the strong pull of the "want" self and watching View Details
Keywords: by Sean Silverthorne
- January 2014
- Supplement
The PGA Tour (B)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- December 2013
- Case
The PGA Tour (A)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014
- Teaching Note
The PGA Tour
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014
- Supplement
The PGA Tour (C)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details