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  • All HBS Web  (523)
    • News  (228)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)

Show Results For

  • All HBS Web  (523)
    • News  (228)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)
← Page 7 of 523 Results →
  • September 1994 (Revised May 1995)
  • Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
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Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)
  • September 2020 (Revised May 2021)
  • Case

The Indian Premier League, 2020

By: John R. Wells and Benjamin Weinstock
Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital... View Details
Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change and Adaptation; Growth and Development Strategy; Sports Industry; India
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Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020. (Revised May 2021.)
  • 06 Feb 2011
  • News

Why Some Twitter Posts Catch On, and Some Don't

  • 08 Feb 2022
  • Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

Keywords: Re: Andy Wu; Media & Broadcasting
  • December 2010 (Revised January 2011)
  • Supplement

Qualcomm Incorporated 2011 Update

By: David B. Yoffie
Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details
Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry
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Yoffie, David B. "Qualcomm Incorporated 2011 Update." Harvard Business School Supplement 711-463, December 2010. (Revised January 2011.)
  • 18 Apr 2014
  • News

Making “Freemium” Work

  • 29 Sep 2020
  • News

Do debates matter? Do they change minds about elections? Here’s what the data say

  • July 2020
  • Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details
Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Education Industry; Media and Broadcasting Industry
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Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (C): Mission Critical Responses to Global and National Crises." Harvard Business School Case 321-016, July 2020.

    Deepak Malhotra

    Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details

    • February 2013
    • Case

    YouTube Channels

    By: Sunil Gupta and Dharmishta Rood
    In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
    Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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    Gupta, Sunil, and Dharmishta Rood. "YouTube Channels." Harvard Business School Case 513-078, February 2013.
    • 19 May 2015
    • News

    The Must-Have Effect: When an Upgrade is Available, People Tend to Break What They'd Like to Replace

    • October 2007 (Revised December 2007)
    • Case

    TiVo 2007: DVRs and Beyond

    By: David B. Yoffie and Michael Slind
    Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
    Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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    Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
    • 2013
    • Article

    Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

    By: Thales S. Teixeira and Horst Stipp
    Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
    Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Food and Beverage Industry
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    Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
    • January 2014 (Revised February 2015)
    • Case

    YouTube for Brands

    By: Thales Teixeira and Leora Kornfeld
    This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details
    Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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    Teixeira, Thales, and Leora Kornfeld. "YouTube for Brands." Harvard Business School Case 514-048, January 2014. (Revised February 2015.)
    • September 2014 (Revised March 2015)
    • Case

    Managing Multi-Media Audiences at WHDH (Boston)

    By: Thales Teixeira and V. Kasturi Rangan
    WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
    Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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    Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
    • February 1993 (Revised April 1995)
    • Case

    Sharp Corporation: Technology Strategy

    By: David J. Collis and Tomo Noda
    Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs... View Details
    Keywords: Innovation and Invention; Leadership; Performance Improvement; Corporate Strategy; Diversification; Technology Adoption; Electronics Industry; Japan
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    Collis, David J., and Tomo Noda. "Sharp Corporation: Technology Strategy." Harvard Business School Case 793-064, February 1993. (Revised April 1995.)
    • 16 Oct 2013
    • HBS Seminar

    Minjae Song, University of Rochester

    • 05 Feb 2014
    • News

    The Super Bowl Revisited

    • February 2022 (Revised May 2022)
    • Case

    Buddy Valastro: Cake Boss

    By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
    Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details
    Keywords: Bakery; Entrepreneur; Scalability; Digital; Systems; Process Improvement; Team Effectiveness; Team Building; COVID-19 Pandemic; Food; Entrepreneurship; Family Business; Crisis Management; Change Management; Leadership; Creativity; Operations; Groups and Teams; Brands and Branding; Food and Beverage Industry; United States
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    Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
    • April 1990 (Revised January 1993)
    • Case

    Ad Council's AIDS Campaign (A): Advertising Strategy

    By: V. Kasturi Rangan and Janet Montgomery
    Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
    Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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    Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
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