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- All HBS Web
(1,172)
- People (1)
- News (222)
- Research (733)
- Events (6)
- Multimedia (1)
- Faculty Publications (299)
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- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- May 2004 (Revised December 2004)
- Case
Slingshot Technology, Inc. (B)
By: Lynda M. Applegate and Elizabeth Collins
Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry
Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. (B)." Harvard Business School Case 804-023, May 2004. (Revised December 2004.)
- May 2004
- Supplement
Slingshot Technology, Inc. Supplement: Partnership Agreements
By: Lynda M. Applegate and Elizabeth Collins
Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry
Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. Supplement: Partnership Agreements." Harvard Business School Supplement 804-025, May 2004.
- May 2004 (Revised December 2004)
- Case
Slingshot Technology, Inc. (A)
By: Lynda M. Applegate and Elizabeth Collins
Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry
Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. (A)." Harvard Business School Case 804-022, May 2004. (Revised December 2004.)
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Leadership Top-down Participative Focus Structure and systems Culture Planning Programmatic Emergent Motivation Incentives lead Incentives lag Consultants Large/ knowledge-driven Small/ process-driven That is, each of them does promote... View Details
Keywords: by Michael Beer & Nitin Nohria
- 2005
- Book
Fit In Stand Out: Mastering the FISO Factor, The Key to Leadership Effectiveness in Business and Life
By: Blythe J. McGarvie
While studying and practicing business effectiveness, leadership expert Blythe McGarvie uncovered a vital lesson: successful leaders are systems thinkers. Two forces power business systems: integration (Fit In) and transformation (Stand Out). By mastering the FISO... View Details
- September 2009 (Revised January 2012)
- Case
Suntech Power
Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details
Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Energy Industry; Green Technology Industry; China
Vietor, Richard H.K. "Suntech Power." Harvard Business School Case 710-013, September 2009. (Revised January 2012.)
- July 2007 (Revised January 2008)
- Case
Turnaround at the Veterans Health Administration (A)
By: Amy C. Edmondson, Brian R. Golden and Gary J. Young
Investigates the challenges that Dr. Kenneth W. Kizer confronted in seeking to create organizational change at the largest integrated health care system in North America, the Veterans Health Administration (VHA). Kizer was appointed as the Under Secretary of Health, to... View Details
Keywords: Problems and Challenges; Organizational Change and Adaptation; Transformation; Leadership; Consolidation; Health Care and Treatment; Service Delivery; Health Industry; Public Administration Industry; North and Central America
Edmondson, Amy C., Brian R. Golden, and Gary J. Young. "Turnaround at the Veterans Health Administration (A)." Harvard Business School Case 608-061, July 2007. (Revised January 2008.)
- 20 Mar 2012
- First Look
First Look: March 20
PublicationsCapitalism: Its Origins and Evolution as a System of Governance Author:Bruce R. Scott Publication:Springer-Verlag, 2011 Abstract Two systems of governance, capitalism and democracy, prevail in... View Details
Keywords: Sean Silverthorne
- October 2003 (Revised March 2004)
- Case
Symbian: Setting the Mobility Standard
By: Fernando F. Suarez and Thomas R. Eisenmann
Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In... View Details
Keywords: Competition; Joint Ventures; Information Technology; Software; Wireless Technology; Mobile Technology; Information Technology Industry; Telecommunications Industry
Suarez, Fernando F., and Thomas R. Eisenmann. "Symbian: Setting the Mobility Standard." Harvard Business School Case 804-076, October 2003. (Revised March 2004.)
- September 2021 (Revised October 2021)
- Case
Dream: Impact Through Real Estate
By: Michael Chu and John Masko
The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details
Keywords: Impact Investing; Real Estate Development; Renewable Energy; Energy Conservation; Income; Values and Beliefs; Borrowing and Debt; Equity; Private Equity; Public Equity; Financing and Loans; City; Government Legislation; Immigration; Housing; Corporate Social Responsibility and Impact; Mission and Purpose; Property; Business and Government Relations; Civil Society or Community; Human Needs; Sustainable Cities; Environmental Sustainability; Social Enterprise; Real Estate Industry; Canada; Toronto
Chu, Michael, and John Masko. "Dream: Impact Through Real Estate." Harvard Business School Case 322-041, September 2021. (Revised October 2021.)
- December 2009 (Revised May 2012)
- Case
Koo Foundation Sun Yat-Sen Cancer Center: Breast Cancer Care in Taiwan
By: Michael E. Porter, Jennifer F Baron and C. Jason Wang
Taiwan's Koo Foundation Sun Yat-Sen Cancer Center has developed an integrated, team-based care delivery model for breast cancer care that is being expanded to other cancer types in 2009. A decade earlier, President and CEO Dr. Andrew Huang and the Center had worked... View Details
Keywords: Health Care and Treatment; Medical Specialties; Service Delivery; Outcome or Result; Performance Effectiveness; Quality; Integration; Health Industry; Insurance Industry; Taiwan
Porter, Michael E., Jennifer F Baron, and C. Jason Wang. "Koo Foundation Sun Yat-Sen Cancer Center: Breast Cancer Care in Taiwan." Harvard Business School Case 710-425, December 2009. (Revised May 2012.)
- September 1994
- Case
BayFunds
By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details
Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry
Silk, Alvin J., Lisa Klein Pearo, and Jamie Harper. "BayFunds." Harvard Business School Case 595-031, September 1994.
- January 2025
- Technical Note
AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix
By: Tsedal Neeley and Tim Englehart
This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
- February 2025
- Tutorial
Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk
By: Michael W. Toffel and Spencer Glendon
In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details
- 2010
- Working Paper
Trade Policy and Firm Boundaries
By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
We study how trade policy affects firms' ownership structures. We embed an incomplete contracts model of vertical integration choices into a standard perfectly-competitive international trade framework. Integration decisions are driven by a trade-off between the... View Details
- 2009
- Other Paper
Trade Policy and Firm Boundaries
By: Laura Alfaro, Paola Conconi, Andrew F. Newman and Harald Fadinger
We examine how trade policy affects firms' organizational choices. We embed a model of firms' vertical integration decisions into a standard perfectly-competitive international trade framework. In the model, integration decisions are driven by a trade-off... View Details
Keywords: Trade; Policy; Ownership; Business and Government Relations; Vertical Integration; Boundaries
Alfaro, Laura, Paola Conconi, Andrew F. Newman, and Harald Fadinger. "Trade Policy and Firm Boundaries."
- June 2023
- Teaching Note
Komatsu and Smart Construction
By: David J. Collis
Teaching Note for HBS Case No. 521-042. The case describes the introduction by Komatsu, the Japanese earth moving equipment manufacturer, of a new business model—Smart Construction. This replaces the one-time sale of a capital good with a software platform that... View Details
- Forthcoming
- Article
Achieving Epilepsy Care for All: Ecosystem-Based Transformation
By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura
Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details
Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery
Gallani, Susanna, Bernice Martin Lee, and Lidia M. V. R. Moura. "Achieving Epilepsy Care for All: Ecosystem-Based Transformation." Epilepsia (forthcoming). (Pre-published online April 4, 2025.)
- Article
Towards a Single European Sky
By: Yael Grushka-Cockayne and Bert De Reyck
We describe an integrated decision-making framework and model that we developed to aid EUROCONTROL, the European air traffic management organization, in its vital role of constructing a single unified European sky. Combining multicriteria decision analysis with... View Details
Grushka-Cockayne, Yael, and Bert De Reyck. "Towards a Single European Sky." Interfaces 39, no. 5 (September–October 2009): 400–414.