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- All HBS Web
(2,121)
- News (508)
- Research (1,284)
- Events (20)
- Multimedia (22)
- Faculty Publications (712)
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- 24 Aug 2020
- Research & Ideas
How Much Will Remote Work Continue After the Pandemic?
A new study of pandemic-induced remote workers and their employers suggests that at least 16 percent will remain at-home workers long after the COVID-19 crisis has receded. The survey of 1,800 people in both small and larger businesses... View Details
Keywords: by Kristen Senz
- April 2009 (Revised November 2012)
- Case
Sermo, Inc.
By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States
Eisenmann, Thomas R., and Lars Peter Christian Nielsen. "Sermo, Inc." Harvard Business School Case 809-142, April 2009. (Revised November 2012.)
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
survey of nearly 6,000 small-business owners conducted by a team of researchers in partnership with Alignable, an online business networking platform with 4.5 million members. The survey results paint a... View Details
- 05 Jul 2006
- Working Paper Summaries
A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets
- 2003
- Book
Business History Around the World
By: Franco Amatori and Geoffrey Jones
This book offers the first in-depth international survey of current research and debates in business history. It provides wide-ranging surveys of the literature in the United States, Europe, Latin America, Japan and the Chinese-speaking world, and examines... View Details
Keywords: Family Business; Debates; Business History; Body of Literature; Surveys; Business and Government Relations; Research; China; Japan; Europe; Latin America; United States
Amatori, Franco, and Geoffrey Jones, eds. Business History Around the World. Cambridge: Cambridge University Press, 2003.
- February 1984
- Case
Megalith, Inc. -- Hay Associates (B)
By: D. Quinn Mills and George W. Baird
Describes Hay Associates Climate Survey Questionnaire and the eight dimensions of organizational climate. Rewritten by G.W. Baird, company partner. View Details
Mills, D. Quinn, and George W. Baird. "Megalith, Inc. -- Hay Associates (B)." Harvard Business School Case 484-070, February 1984.
- 2019
- Report
A Recovery Squandered: The State of U.S. Competitiveness 2019
By: Michael E. Porter, Jan Rivkin, Mihir Desai, Katherine M. Gehl, William R. Kerr and Manjari Raman
In this report, the authors synthesize their views on U.S. competitiveness and unveil the findings of the 2019 HBS surveys on U.S. competitiveness. Specifically, this report—built on the survey findings and eight years of prior research on the competitiveness of the... View Details
Keywords: U.S. Competitiveness; Competitive Strategy; Macroeconomics; Government and Politics; United States
Porter, Michael E., Jan Rivkin, Mihir Desai, Katherine M. Gehl, William R. Kerr, and Manjari Raman. "A Recovery Squandered: The State of U.S. Competitiveness 2019." Report, U.S. Competitiveness Project, Harvard Business School, December 2019.
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- October 17, 2022
- Article
Relational Diversity in Social Portfolios Predicts Well-Being
By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details
Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships
Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022).
- September–October 2019
- Article
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
- October 6, 2020
- Article
Test Your Board's Readiness for the Post-COVID Era
By: Lynn S. Paine
Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As... View Details
Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
- 2010
- Working Paper
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
- November 1999
- Article
Understanding the Code: State Genetic Information Laws
This paper is a comprehensive survey of U.S. state genetic information privacy laws. View Details
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- March 2008
- Article
Is Yours a Learning Organization?
By: David A. Garvin, Amy C. Edmondson and Francesca Gino
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details
Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture
Garvin, David A., Amy C. Edmondson, and Francesca Gino. "Is Yours a Learning Organization?" Harvard Business Review 86, no. 3 (March 2008): 109–116.
- January 2001 (Revised May 2001)
- Background Note
State, The
By: Rawi E. Abdelal
Surveys approaches to understanding the state; highlights the relationships between the state, order, and property; and offers an analytical framework for how states vary from place to place and over time. View Details
Keywords: Business and Government Relations; Governance Compliance; Framework; Economic Sectors; Policy; Private Ownership; Public Ownership; Entrepreneurship; Development Economics; Equality and Inequality
Abdelal, Rawi E. "State, The." Harvard Business School Background Note 701-077, January 2001. (Revised May 2001.)
- September 2021
- Comment
Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn
By: John A. Deighton
This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details
Deighton, John A. "Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn." Marketing Letters 32, no. 3 (September 2021): 337–339.
- October 2000 (Revised December 2000)
- Exercise
Participant and Leader Behavior: Group Decision Simulation (B)
This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details
"Participant and Leader Behavior: Group Decision Simulation (B)." Harvard Business School Exercise 301-027, October 2000. (Revised December 2000.)
- October 2000 (Revised December 2000)
- Exercise
Participant and Leader Behavior: Group Decision Simulation (A)
This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details
"Participant and Leader Behavior: Group Decision Simulation (A)." Harvard Business School Exercise 301-026, October 2000. (Revised December 2000.)
- April 1998 (Revised June 1998)
- Case
Road Well Traveled, The (Condensed)
Presents the conclusions of a 1992 mail survey of Harvard MBAs who started their own businesses. Questions focused on 4 areas: 1) development of the business concept, 2) sales and marketing, 3) finance, and 4) building a staff. The entrepreneurs surveyed include 24 in... View Details
Keywords: Entrepreneurship
Bhide, Amar. "Road Well Traveled, The (Condensed)." Harvard Business School Case 898-205, April 1998. (Revised June 1998.)