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- All HBS Web
(298)
- News (66)
- Research (157)
- Multimedia (2)
- Faculty Publications (106)
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- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
conveniently sends monthly samples to their home; purchase them for the first time through Amazon, where prices are often cheaper; and finally when they know which products they like, they can replenish them direct from cosmetics manufacturers such as Kiehl's, which... View Details
Keywords: by Michael Blanding
- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new... View Details
Keywords: Sean Silverthorne
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
new line of business. (Starbucks partners with hot-spot provider, T-Mobile and Hewlett-Packard to offer users subscription plans that average under $40 per month.) We are moving to a time when broadband will be totally ubiquitous, part of... View Details
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
profits, Baik says. At the same time, they often require substantial investments in software, training, and perhaps subscriptions to digital platforms. “Some firms may choose not to invest in these technologies because it’s just too... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
newspapers that charge subscription fees. "It's likely that the free newspapers will cover popular content in order to attract more eyeballs," Zhu says. How the incumbent papers will respond to their entry is an interesting... View Details
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and... View Details
Keywords: Dina Gerdeman
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
tracking our activities on the internet. Ads, Eich pointed out, can be blocked, but tracking is difficult to block. To decouple purchases and website subscriptions from credit card companies and user profiles, he envisions a browser with... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
of the future coming? What do you think? Original Column The decade of the 1980s saw widespread subscription to the notion that there were two “generic competitive strategies” aimed at achieving industrywide success: those that provided... View Details
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual... View Details
Keywords: Dina Gerdeman
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
- 29 Apr 2008
- First Look
First Look: April 29, 2008
subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"—including keitai novels. But can SDE's subscription model compete in a market... View Details
Keywords: Martha Lagace
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
could charge customers a premium for access to these "pay TV" channels, above the monthly subscription charge for what came to be known as the "basic tier" of broadcast channels. The first forays into pay TV were... View Details
- 31 Jul 2012
- First Look
First Look: July 31
resource management, which emphasized job rotation and minimal hierarchy. Purchase this case:http://hbr.org/search/812134-PDF-ENG RentJuice Thomas R.Eisenmann and Liz KindHarvard Business School Case 811-069 RentJuice, founded in mid-2008, provided a View Details
Keywords: Carmen Nobel
- 17 Mar 2015
- First Look
First Look: March 17
founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring... View Details
Keywords: Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
multiple categories would be better served by offering online product discounts to their most frequent customers. "Our results suggest that that's a safer and in the end more profitable way for the firm to reward loyal shoppers." Ngwe and Chen also used the... View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
“particularly on high cost of failure situations where good information on potential service providers is correspondingly of high value.” Angie's List had a paid subscription model as it charged “members” for access to the information... View Details
Keywords: Sean Silverthorne
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
acquisition and retention, costs and productivity, firm scope, pricing, growth platforms, etc. Some of the finest examples of business model innovations, whether it is IBM's outsourcing of key elements of the IBM PC or Salesforce.com's offering of software as a View Details
Keywords: by Martha Lagace
- 01 Nov 2016
- First Look
First Look - November 1, 2016
early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000... View Details
Keywords: Sean Silverthorne