Filter Results:
(165)
Show Results For
- All HBS Web
(315)
- News (72)
- Research (165)
- Multimedia (2)
- Faculty Publications (119)
Show Results For
- All HBS Web
(315)
- News (72)
- Research (165)
- Multimedia (2)
- Faculty Publications (119)
Sort by
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
publications, National Geographic's subscription revenue has declined significantly, from $284 million in 1999 to $211 million in 2009. The value of becoming a member of the Society, once a matter of prestige, has eroded. The institution... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
low-cost handsets and the opportunity to buy airtime in advance. "A subscription model doesn't appeal to the poor at all," Rangan says. "They don't want to pay a fee for something they might not use." Moreover, more... View Details
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
suggestion was that Facebook change its business model to include subscriptions for some users. As Renee put it, “Zuckerberg and his team need to reset their revenue model. Facebook users should be given the choice—use my data and I can... View Details
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
says. "If they know people are going to a certain restaurant every week or using a certain product at home regularly, they could find ways to promote repeated purchases by sending coupons, subscription plans, or even gift cards to... View Details
Keywords: by Dina Gerdeman
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
(SaaS) opportunities is one that many companies are exploring as they follow the friendly economics that can come from moving away from selling one-off products toward licensing products or services on a subscription basis. Think of what... View Details
- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new... View Details
Keywords: Sean Silverthorne
- 29 Apr 2008
- First Look
First Look: April 29, 2008
subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"—including keitai novels. But can SDE's subscription model compete in a market... View Details
Keywords: Martha Lagace
- 01 Nov 2016
- First Look
First Look - November 1, 2016
early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
"authentication" technology that can facilitate a subscription or pay-per-view model. The case traces the early years of Hulu, a joint venture between News Corp. and NBC Universal, that was initially met with strong skepticism... View Details
Keywords: Martha Lagace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
not much left, even for the Twitters of the world. Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model,... View Details
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
new line of business. (Starbucks partners with hot-spot provider, T-Mobile and Hewlett-Packard to offer users subscription plans that average under $40 per month.) We are moving to a time when broadband will be totally ubiquitous, part of... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
conveniently sends monthly samples to their home; purchase them for the first time through Amazon, where prices are often cheaper; and finally when they know which products they like, they can replenish them direct from cosmetics manufacturers such as Kiehl's, which... View Details
Keywords: by Michael Blanding
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
newspapers that charge subscription fees. "It's likely that the free newspapers will cover popular content in order to attract more eyeballs," Zhu says. How the incumbent papers will respond to their entry is an interesting... View Details
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
profits, Baik says. At the same time, they often require substantial investments in software, training, and perhaps subscriptions to digital platforms. “Some firms may choose not to invest in these technologies because it’s just too... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
of the future coming? What do you think? Original Column The decade of the 1980s saw widespread subscription to the notion that there were two “generic competitive strategies” aimed at achieving industrywide success: those that provided... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual... View Details
Keywords: Dina Gerdeman
- 31 Jul 2012
- First Look
First Look: July 31
resource management, which emphasized job rotation and minimal hierarchy. Purchase this case:http://hbr.org/search/812134-PDF-ENG RentJuice Thomas R.Eisenmann and Liz KindHarvard Business School Case 811-069 RentJuice, founded in mid-2008, provided a View Details
Keywords: Carmen Nobel
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
multiple categories would be better served by offering online product discounts to their most frequent customers. "Our results suggest that that's a safer and in the end more profitable way for the firm to reward loyal shoppers." Ngwe and Chen also used the... View Details