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  • Program

Developing Yourself as a Leader—Virtual

and a 1-year subscription to Quantified Communications. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date.... View Details
  • 29 Mar 2011
  • First Look

First Look: March 29

http://www.hbs.edu/research/pdf/11-069.pdf   Cases & Course MaterialsAccounting for the iPhone at Apple Inc. Francois Brochet, Krishna G. Palepu, and Lauren BarleyHarvard Business School Case 111-003 Apple initially recognized revenue associated with its iPhone... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

  Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are characterized by high uncertainty. In this... View Details
Keywords: Sean Silverthorne
  • October 2011 (Revised May 2015)
  • Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson
When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details
Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America
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  • January 2025 (Revised April 2025)
  • Case

Duolingo: On a 'Streak'

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
Keywords: Learning; AI and Machine Learning; Growth and Development Strategy; Motivation and Incentives; Diversification; Business Model; Market Entry and Exit; Technology Industry; Education Industry; United States
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  • 19 Mar 2013
  • First Look

First Look: March 19

  PublicationsSetting Health Priorities: Strategy versus Tactics Authors:Chu, Michael, David E. Bloom, and Elizabeth Cafiero Publication:Impact: The Magazine of PSI Abstract Health decision makers throughout the world are faced with a multiplicity of challenges. As... View Details
Keywords: Sean Silverthorne
  • July 2020 (Revised September 2020)
  • Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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  • Forthcoming
  • Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

subscription without usage limits as we are used to today. Usage pricing is going to be much more important. A second distinction is that a significant portion of the core technology is open source, and a lot of the data being used to... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • Web

Lifelong Learning - Alumni

Alumni have free online access to the current issue and more than 2,800 articles from back issues. You also qualify for a discount on subscriptions to the print magazine. Executive Education Live online programs for executives bring... View Details
  • Web

Marketing - Faculty & Research

parents more insight into their children’s learning. Founder and CEO Pankaj Agarwal initially priced Class Saathi using a one-time fee, or perpetual licensing, model. However, in 2023, the company began piloting a recurring subscription... View Details
  • Web

Help - Alumni

Help Account Information 14ms Frequently Asked Questions HBS Account & Login HarvardKey Login HBS Email Two-step verification (Duo) Spam Email & Phishing Profile Updates & Subscriptions LinkedIn Alumni Directory Directory Mapping Alumni... View Details
  • Web

South Asia - Global

company began piloting a recurring subscription fee model to ensure steadier revenue. To support the new pricing structure, TagHive enhanced its software with artificial intelligence and expanded its customer support team and their... View Details
  • Web

FAQs - Alumni

giving results, visit HBS's Report on Giving . Email & Communications If you are not receiving emails from HBS Reunions alumni@hbs.edu in your inbox or spam/junk folder, you may be unsubscribed. Verify that your contact information and email View Details
  • 22 Oct 2009
  • Working Paper Summaries

Strategies to Fight Ad-sponsored Rivals

Keywords: by Ramon Casadesus-Masanell & Feng Zhu; Advertising
  • Web

Strategy - Faculty & Research

Elterman May 2025 | Supplement | Faculty Research A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two... View Details
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Related
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

company has cut 20 percent of its workforce and will raise the subscription for Peloton users to $44 a month, the first increase since Peloton launched. The non-Peloton price for access to videos will remain at $13. “They’re trying to get... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • Web

Asia Pacific - Global

initially priced Class Saathi using a one-time fee, or perpetual licensing, model. However, in 2023, the company began piloting a recurring subscription fee model to ensure steadier revenue. To support the new pricing structure, TagHive... View Details
  • Web

Entrepreneurial Management - Faculty & Research

fee, or perpetual licensing, model. However, in 2023, the company began piloting a recurring subscription fee model to ensure steadier revenue. To support the new pricing structure, TagHive enhanced its software with artificial... View Details