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  • 10 Jun 2014
  • First Look

First Look: June 10

  Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search frictions in secondary View Details
Keywords: Sean Silverthorne
  • February 2023
  • Supplement

The Swatch Group (B): Omega X Swatch

By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
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  • October 2001 (Revised April 2002)
  • Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry
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    Matthew C. Weinzierl

    Matt Weinzierl is Senior Associate Dean and Chair of the MBA Program at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the Business, Government, and the International Economy Unit, and a Research... View Details

    Keywords: aerospace
    • 17 Dec 2008
    • Lessons from the Classroom

    ‘Ted Levitt Changed My Life’

    The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with... View Details
    Keywords: by Julia Hanna; Education; Retail
    • July 2021 (Revised September 2024)
    • Case

    Supreme: Remaining Cool While Pursuing Growth

    By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
    Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
    Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
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      Mihir A. Desai

      Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

        Lauren H. Cohen

        Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

        Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government

          Rakesh Khurana

          Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

          Professor... View Details

          Keywords: executive search
          • April 1998 (Revised November 1999)
          • Case

          Hambrecht & Quist

          By: Thomas J. DeLong and Nicole Tempest
          Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details
          Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco
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          • Blog

          Is AI Coming for Your Job?

          irrelevant construct when considering how to harness generative AI capabilities. Processes ranging from negotiating contracts with vendors to developing marketing messages will be redesigned from the ground up in order to exploit the full... View Details
          • 04 Aug 2008
          • Research & Ideas

          How Female Stars Succeed in New Jobs

          If a successful analyst is hired by another organization, chances are both his work performance and the market value of his new company will not reap the expected benefits; they might even lose altitude. So discovered HBS professor Boris... View Details
          Keywords: by Martha Lagace; Financial Services
          • Research Summary

          Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

          Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details

            Samuel L. Hayes

            Samuel L. Hayes holds the Jacob H. Schiff Chair in Investment Banking Emeritus, at the Harvard Business School.  He has taught at the School since 1970, prior to which he was a tenured member of the faculty of the Columbia University Graduate School of Business. He... View Details

              Linda A. Hill

              Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

              • 22 Jun 2009
              • Research & Ideas

              “Too Big To Fail”: Reining In Large Financial Firms

              issued a dissenting minority report. The partisan clash of views foreshadowed the political debate now echoing in the corridors on Capitol Hill. The Case For More Regulation Looking at the historical record, Moss makes a strong case that targeted government regulation... View Details
              Keywords: by Roger Thompson; Banking; Financial Services
              • 22 Oct 2014
              • HBS Seminar

              Koleman Strumpf, University of Kansas School of Business

                George Serafeim

                George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Climate and Sustainability Impact Lab in the Digital, Data, and Design Institute. He teaches the course "Risks, Opportunities and... View Details

                Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
                • Research Summary

                Current Research

                By: Leslie K. John

                Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

                Professor John’s work has been published in leading... View Details

                • June 2015 (Revised October 2016)
                • Case

                Denver Museum of Nature & Science

                By: Jill Avery and Jim Rosenberg
                Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
                Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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