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  • February 2023
  • Supplement

The Swatch Group (B): Omega X Swatch

By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
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    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
    • October 2009
    • Supplement

    Merger of Equals: The Integration of Mellon Financial and The Bank of New York (C)

    By: Ryan D. Taliaferro, Clayton S. Rose and David Lane
    [Continuation of "A" and "B" cases.] Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset servicing businesses – and realizing the $180 million of... View Details
    Keywords: Mergers and Acquisitions; Horizontal Integration; Financial Institutions; Business Processes; Risk Management; Strategy; Market Transactions; Assets; System; Saving; Banking Industry; New York (state, US)
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      Rakesh Khurana

      Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

      Professor... View Details

      Keywords: executive search
      • July 2021 (Revised September 2024)
      • Case

      Supreme: Remaining Cool While Pursuing Growth

      By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
      Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
      Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
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        Mihir A. Desai

        Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

        • Blog

        Is AI Coming for Your Job?

        irrelevant construct when considering how to harness generative AI capabilities. Processes ranging from negotiating contracts with vendors to developing marketing messages will be redesigned from the ground up in order to exploit the full... View Details

          Lauren H. Cohen

          Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

          Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
          • April 1998 (Revised November 1999)
          • Case

          Hambrecht & Quist

          By: Thomas J. DeLong and Nicole Tempest
          Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details
          Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco
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          • 04 Aug 2008
          • Research & Ideas

          How Female Stars Succeed in New Jobs

          If a successful analyst is hired by another organization, chances are both his work performance and the market value of his new company will not reap the expected benefits; they might even lose altitude. So discovered HBS professor Boris... View Details
          Keywords: by Martha Lagace; Financial Services
          • Research Summary

          Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

          Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details

            Samuel L. Hayes

            Samuel L. Hayes holds the Jacob H. Schiff Chair in Investment Banking Emeritus, at the Harvard Business School.  He has taught at the School since 1970, prior to which he was a tenured member of the faculty of the Columbia University Graduate School of Business. He... View Details

              Linda A. Hill

              Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

              • 22 Oct 2014
              • HBS Seminar

              Koleman Strumpf, University of Kansas School of Business

              • June 2015 (Revised October 2016)
              • Case

              Denver Museum of Nature & Science

              By: Jill Avery and Jim Rosenberg
              Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
              Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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              • January 2014
              • Supplement

              J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

              By: Elie Ofek, Jill Avery and Jose B. Alvarez
              Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash... View Details
              Keywords: Decisions; Marketing Strategy; Retail Industry
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              • June 2010 (Revised January 2012)
              • Case

              Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

              In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details
              Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry
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              • 22 Jun 2009
              • Research & Ideas

              “Too Big To Fail”: Reining In Large Financial Firms

              issued a dissenting minority report. The partisan clash of views foreshadowed the political debate now echoing in the corridors on Capitol Hill. The Case For More Regulation Looking at the historical record, Moss makes a strong case that targeted government regulation... View Details
              Keywords: by Roger Thompson; Banking; Financial Services
              • Research Summary

              Current Research

              By: Leslie K. John

              Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

              Professor John’s work has been published in leading... View Details

                Andy Zelleke

                Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

                Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

                Keywords: federal government; professional services; defense; financial services