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Publications

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    • All HBS Web  (1,188)
      • Faculty Publications  (249)

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      • 2012
      • Working Paper

      Why Every Company Needs a CSR Strategy and How to Build It

      By: Kash Rangan, Lisa Chase and Sohel Karim
      The authors argue for a strategic and pragmatic, rather than ideological, approach to Corporate Social Responsibility (CSR) that contrasts sharply with the prevailing Shared Value framework offered by Porter and Kramer (HBR; Jan.-Feb. 2011). We assert that, despite... View Details
      Keywords: Corporate Social Responsibility and Impact; Corporate Strategy; Values and Beliefs; Profit; Practice
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      Rangan, Kash, Lisa Chase, and Sohel Karim. "Why Every Company Needs a CSR Strategy and How to Build It." Harvard Business School Working Paper, No. 12-088, April 2012.
      • March 2012
      • Article

      Does America Really Need Manufacturing?

      By: Gary P. Pisano and Willy C. Shih
      Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to... View Details
      Keywords: Production; Geographic Location; Innovation and Invention; Competitive Advantage; Product Design; Risk Management; Manufacturing Industry; United States
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      Pisano, Gary P., and Willy C. Shih. "Does America Really Need Manufacturing?" Harvard Business Review 90, no. 3 (March 2012).
      • January–February 2012
      • Article

      Do You Need a New Product-Development Strategy?

      By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
      Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
      Keywords: Strategy; Product Development
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      MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January–February 2012): 34–43.
      • September 2011
      • Article

      On Testing Business Models

      By: D. Huelsbeck, K. Merchant and Tatiana Sandino
      This study explored management decisions regarding formal empirical testing of business models. It documented a test of one company's business model under seemingly favorable conditions for such a test – a successful single product firm following a consistent strategy... View Details
      Keywords: Performance Measurement; Non-financial Performance Measures; Business Models; Management Control; Decisions; Business Model; Performance Evaluation
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      Huelsbeck, D., K. Merchant, and Tatiana Sandino. "On Testing Business Models." Accounting Review 86, no. 5 (September 2011): 1631–1654. (Awarded a Research Grant from the Chartered Institute of Management Accountants.)
      • 2011
      • Working Paper

      The Cost of Capital for Alternative Investments

      By: Jakub W. Jurek and Erik Stafford
      This paper studies the cost of capital for alternative investments. We document that the risk profile of the aggregate hedge fund universe can be accurately matched by a simple index put option writing strategy that offers monthly liquidity and complete transparency... View Details
      Keywords: Cost of Capital; Financial Liquidity; Investment; Investment Return; Mathematical Methods; Risk and Uncertainty
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      Jurek, Jakub W., and Erik Stafford. "The Cost of Capital for Alternative Investments." Harvard Business School Working Paper, No. 12-013, September 2011. (NBER Working Paper Series, No. 19643, November 2013.)
      • Fall 2011
      • Article

      Leveraging Tribal Sovereignty for Economic Opportunity: A Strategic Negotiations Perspective

      By: Gavin Clarkson and James K. Sebenius
      Indian tribes and U.S. states often find themselves at the bargaining table, often negotiating "compacts" to govern gaming operations on tribal lands. The operational success of the Pequot gaming operation in Connecticut, Foxwoods, and the substantial revenue shared... View Details
      Keywords: Strategy; Ethnicity; Negotiation Tactics; Race; Social Issues; Relationships; Government and Politics; Economics; United States
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      Clarkson, Gavin, and James K. Sebenius. "Leveraging Tribal Sovereignty for Economic Opportunity: A Strategic Negotiations Perspective." Missouri Law Review 76, no. 4 (Fall 2011): 1045–1112.
      • June 2011 (Revised February 2013)
      • Case

      Mandatory Environmental, Social, and Governance Disclosure in the European Union

      By: George Serafeim
      In 2011, the European Commission was deciding on how to best modify the existing European Union policy on corporate disclosure of environmental, social, and governance (ESG) information. Previous directives had recommended that European companies report ESG... View Details
      Keywords: Integrated Corporate Reporting; Corporate Strategy; Corporate Disclosure; Environmental Accounting; Competitive Strategy; International Accounting; Financial Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Debates; Europe
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      Eccles, Robert G., George Serafeim, and Phillip Andrews. "Mandatory Environmental, Social, and Governance Disclosure in the European Union." Harvard Business School Case 111-120, June 2011. (Revised February 2013.)
      • June 2011 (Revised January 2013)
      • Case

      Home Essentials: Building a Global Service Business with Local Operations

      By: Lynda M. Applegate, William R. Kerr and David Lane
      Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion.... View Details
      Keywords: Growth Management; Renting or Rental; Corporate Governance; Global Strategy; Failure; Singapore; Hong Kong
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      Applegate, Lynda M., William R. Kerr, and David Lane. "Home Essentials: Building a Global Service Business with Local Operations." Harvard Business School Case 811-078, June 2011. (Revised January 2013.)
      • Fall 2012
      • Article

      Marketing and Public Policy: Transformative Research in Developing Markets

      By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
      Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
      Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets
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      Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
      • April 2011 (Revised April 2011)
      • Module Note

      Investor Demand

      By: Robin Greenwood
      This conceptual note describes a series of cases on the investor demand approach to investment strategy and management. The cases demonstrate how and why securities market dislocations are driven by non-fundamental demand. I use the cases to progressively build a... View Details
      Keywords: Investment
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      Greenwood, Robin. "Investor Demand." Harvard Business School Module Note 211-101, April 2011. (Revised April 2011.)
      • 2011
      • Casebook

      Transnational Management: Text Cases and Readings in Cross Border Management

      By: Christopher A. Bartlett and Paul W. Beamish
      Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the... View Details
      Keywords: Experience and Expertise; Economy; Framework; Cross-Cultural and Cross-Border Issues; Global Strategy; Management; Problems and Challenges; Situation or Environment; Strategy; Competition
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      Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 6th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2011.
      • July 2010
      • Supplement

      Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

      By: Thomas J. Steenburgh and Jill Avery
      Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
      Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
      • June 2010
      • Article

      The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic

      By: Lynn S. Paine
      To achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership--but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Leadership; Management Skills; Organizational Change and Adaptation; Adaptation; China
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      Paine, Lynn S. "The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic." Harvard Business Review 88, no. 6 (June 2010).
      • April 2010
      • Article

      From Strategy to Business Models and onto Tactics

      By: Ramon Casadesus-Masanell and Joan Enric Ricart
      The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
      Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition
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      Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.
      • 2010
      • Book

      Winning in Emerging Markets: A Road Map for Strategy and Execution

      By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
      The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
      Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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      Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. Winning in Emerging Markets: A Road Map for Strategy and Execution. Boston: Harvard Business Press, 2010.
      • March – April 2010
      • Article

      The Need for Ideological Consciousness

      By: George C. Lodge
      Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with... View Details
      Keywords: History; Leadership; Competition; Framework; Consumer Behavior; Business and Community Relations; Government and Politics; Financial Crisis; Planning; United States
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      Lodge, George C. "The Need for Ideological Consciousness." Challenge 53, no. 2 (March–April 2010): 76–89.
      • February 2010
      • Background Note

      Marketing Analysis Toolkit: Situation Analysis

      By: Thomas J. Steenburgh and Jill Avery
      Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
      Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
      • 2010
      • Chapter

      Unlocking the Slices of Genius in Your Organization: Leading for Innovation

      By: Linda A. Hill, Maurizio Travaglini, Greg Brandeau and Emily Stecker
      There is a widespread consensus that innovation is fast becoming the principal source of differentiation and competitive advantage in today's knowledge-intensive economy. But until we reframe our understanding of what innovation and leadership are all about, we fear... View Details
      Keywords: Innovation and Invention; Leadership; Practice; Competitive Advantage
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      Hill, Linda A., Maurizio Travaglini, Greg Brandeau, and Emily Stecker. "Unlocking the Slices of Genius in Your Organization: Leading for Innovation." Chap. 21 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
      • 2009
      • Working Paper

      Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

      By: James K. Sebenius
      When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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      Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
      • 2009
      • Working Paper

      Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

      By: James K. Sebenius

      When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

      Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
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      Sebenius, James K. "Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy." Harvard Business School Working Paper, No. 10-050, December 2009.
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