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    • News  (133)
    • Research  (257)
  • Faculty Publications  (62)

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  • All HBS Web  (461)
    • People  (1)
    • News  (133)
    • Research  (257)
  • Faculty Publications  (62)
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  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S. Read the Paper: View Details
Keywords: Sean Silverthorne
  • 02 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part One]

former HBS professor who is now dean at the new Graduate School of International Corporate Strategy at Tokyo's Hitotsubashi University; and Sakakibara, a former Ministry of Trade and Industry (MITI) official with a doctorate from Harvard... View Details
Keywords: by Martha Lagace & Hilah Geer
  • 16 Jan 2007
  • First Look

First Look: January 16, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807062 Eli Lilly: Developing Cymbalta Harvard Business School Case 507-044 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507044 Haier's U.S. Refrigerator View Details
Keywords: Martha Lagace
  • 26 Apr 2010
  • Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

preach the importance of differentiation; in our executive suites, we build our strategies around the concepts of differentiation. But when most consumers leave their homes to purchase something as prosaic as a bottle of shampoo or a... View Details
Keywords: by Sarah Jane Gilbert
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

Many products in those sectors are sold in a bundled form, so bundling strategies have always been a key topic for media and entertainment firms. But I learned that the rise of digital channels is introducing new questions. Executives are... View Details
Keywords: by Sean Silverthorne; Music
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

we’ll give you [something] Q: They’re manipulating you. A: Manipulating to some extent. You could argue what the definition of manipulation is. If it’s changing your mind, they’re not changing your mind because you already said that you... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 11 Oct 2010
  • Research & Ideas

It Pays to Hire Women in Countries That Won’t

similar research in Japan, where he anticipates similar results. "I do think that the strategy may prove successful in numerous labor markets where gender-based, ethnic-based, race-based, or religion-based discrimination is the... View Details
Keywords: by Carmen Nobel
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

the streets of ten major cities, starting in Beijing and culminating in London. Formula E team owners include Leonardo DiCaprio and Richard Branson, both vocal environmentalists. Higgins says the green factor definitely appealed to the... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 12 Jul 2016
  • First Look

July 12, 2016

Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

in Business, Energy and Environment, held in Harvard's Innovation Lab. "It's a question of who will make money and which business models are effective." Although the definitive answer to that question remains to be seen,... View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

companies slightly more than $20 million to defend. (I didn’t have to recall these details; I Googled them at no cost.) Even then, however, market definition and monopoly pricing power proved to be complicated issues for regulators to... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • 20 Sep 2016
  • First Look

September 20, 2016

to Jewish organizational life. Inspired by 30 years of pioneering work by retail giant Leslie Wexner’s philanthropic focus on Jewish leadership, More Than Managing brings together diverse and remarkable thinkers to address challenges facing communal life and the skills... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2017
  • Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

clients. “But there is a hidden cost,” says Viceira. “Index funds by definition don’t look at what is happening in the corporations they own.” That is less important when index funds are a minority of a company’s ownership—investors can... View Details
Keywords: by Michael Blanding; Financial Services
  • 17 Sep 2013
  • First Look

First Look: September 17

Strategy researchers-testing firm heterogeneity, predicting firm-specific effects, and estimating trade-offs in strategy-using both synthetic and actual datasets. These examples showcase the potential uses of RCMs to test and build theory... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2019
  • Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

truly qualify as green—as opposed to just greenwashing—wasn’t straightforward. “There isn’t a crisp definition about what is a green bond and what isn’t,” says Serafeim, a professor in the Accounting and Management Unit. “The test we used... View Details
Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration
  • 26 Nov 2013
  • First Look

First Look: November 26

workforce is not a quick fix to control costs or improve the quality of care. A poorly planned redesign can even result in increased costs and decreased quality. Changes in skill mix and role definitions should be preceded by a detailed... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2003
  • Research & Ideas

Why Managing Innovation is Like Theater

become something new, something they would not become without the intervention of a maker. This definition usually points to work that changes physical materials, iron ore and charcoal into steel, for instance. But the work and management... View Details
Keywords: by Rob Austin & Lee Devin
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

They include some of the country's largest cities, including Boston, Chicago, Memphis, and San Francisco. Based on a rigorous selection process, the Harvard team invited the districts because each had a performance-improvement strategy... View Details
Keywords: by Mallory Stark; Education
  • 26 Apr 2011
  • Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

the same, leading some localities to significantly underperform others. Take geothermal power, for instance. New technologies often require the creation of legal definitions and categories in order to facilitate resource attainment,... View Details
Keywords: by Staff; Energy; Utilities
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