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Show Results For
- All HBS Web
(2,672)
- News (447)
- Research (1,746)
- Events (11)
- Multimedia (2)
- Faculty Publications (806)
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- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2023
- News
Case Study: Power Nappy
Second, some customers simply won’t buy certain products without physical inspection, which requires physical presence. Third, the cost of acquiring customers online is increasingly high. There’s also a cost... View Details
- 11 Dec 2017
- News
Growing from Within
execution with ambition, I have no doubt we will make the most of our strategic priorities—for our customers and our business. What are the numbers that you pay the most attention? What data helps you get a... View Details
- 28 Feb 2025
- News
Alumni Startup Enters the Shark Tank
story, demonstrate how our technology works, and most importantly, highlight why preserving family stories and voices are so crucial. We also saw tremendous value in the prospect of partnering with a Shark who could complement our existing investors and advisors,... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 25 Sep 2009
- News
Are You Being Served?
surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
- 01 Feb 1998
- News
Stephen Covey's Successful Habits
businesses in this country. Without listening, the organization (and its stakeholders) can't properly adapt to customers or the marketplace. How do you motivate business leaders who are not good listeners to become so? Force of... View Details
- 01 Jun 1997
- News
New Releases
demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details
- 28 May 2019
- News
Leading Questions
successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
- 01 Dec 2022
- News
Flying High
model. “Our passengers are high-value customers who are focused on having a radically better experience. They have really high expectations that we want to continuously deliver on,” Subramanian says. The high-touch model allows the... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 01 Apr 2001
- News
Books: Brand New
products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers and to fashion new markets... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
firm's mission is to empower under-resourced small business owners and accelerate their success by providing high-impact and customized strategic, financial, operational, and marketing support. "The Acceleration Project caters to people... View Details
Keywords: Margie Kelley
- 01 Jun 2010
- News
Noted & Quoted
the surface of their needs and trying to embed those ideas into their corporations are the black swans of the business world.” — HBS professor RANJAY GULATI writing on the importance of making the customer a partner in business... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 01 Feb 2002
- News
Design Fair
and informational content can then be shown to customers on nearby flat-panel displays. Also participating were Lance Ward, Amy Reinhard, and Brian Davis, who, with the Design Continuum and MicroOptical Corp., created Active Insight. The... View Details
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
- 01 Sep 2013
- News
A Focus on You
To sweeten the deal, we have something big to offer in exchange. Beginning this month, HBS is launching a brand-new Alumni website, featuring personalized content delivery (based on your profession and unique interests), customized events... View Details
- 01 Dec 2001
- News
Cable Gal
employees. She particularly likes to join the company's cable installers on their rounds, in order to get their feedback and to hear from customers firsthand. "My job is to facilitate, to keep things moving in the right direction,"... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details