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Show Results For
- All HBS Web
(184)
- News (86)
- Research (93)
- Multimedia (7)
- Faculty Publications (37)
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of coffee or build a space for... View Details
- 29 Dec 2014
- Research & Ideas
Most Popular Articles and Research Papers of 2014
lessons from 2014. What will 2015 bring? Most Popular Articles 2014 Reflecting on Work Improves Job Performance New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job performance in the long run. View Details
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
coordinating with others, working in teams, or being denied “star” status. These leaders know that the best uses of technology and other support systems create frontline service heroes and heroines. They use it to elevate important service jobs and eliminate the worst... View Details
- Profile
Sid Shenai
about HBS is the opportunity to find learning experiences outside of the classroom," says Sid. He helped organize a winter break trek to Seattle where Sid and twenty colleagues met executives from Boeing, Microsoft, REI, Starbucks... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
established middle-market and even lower-market players." For example, she said, "eight years ago, Starbucks was a luxury game on the east coast. . . . Now, Starbucks is daily standard operating... View Details
- 01 Dec 2002
- News
Alumni Honorees Urge Students to Emphasize Ethics
President and CEO, Starbucks Coffee Company Smith has led Starbucks through more than ten years of tremendous growth, both domestically and internationally. Today, the company operates nearly 6,000 stores in... View Details
- 05 Apr 2020
- News
Launching in a World in Limbo
made for watching on a smartphone, in episodes of 10 minutes or less. “Before the spread of the coronavirus, whenever Mr. Katzenberg and Ms. Whitman made their Quibi pitch, they described it as an on-the-go diversion for anyone standing in line at View Details
- 01 Jun 2014
- News
Screen Saver
Gamble, and other consumer-goods businesses. "Create or identify the need, and then fulfill that need in a big way." Lopez arrived at Starbucks in 2004 to lead its global consumer-products division and, over time, expanded his... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
chief marketing officer is Anuradha Aggarwal. Nestle India has a woman in its management committee and two on its board of directors. Godrej Group itself recently appointed former Starbucks India CEO Avani Davda to head its gourmet retail... View Details
- 08 May 2025
- Blog Post
Startup Roots and Engineering Ambitions: Lizzie Matusov (MS/MBA 2022)
and I spent our summers building businesses so we could buy Starbucks beverages or movie tickets without asking for money from our parents. Our most successful endeavor was a dog-walking business—we had rewards programs, fancy... View Details
- 24 Feb 2015
- Blog Post
Finding Unity in our Diversity: The Second Annual LGBTQ Conference at Harvard
guest Paula Boggs, former Starbucks General Counsel and Obama Administration appointee, presented the afternoon keynote on Saturday, February 7th, chronicling her journey navigating the corporate world at the executive level as a lesbian.... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it... View Details
Keywords: by Martha Lagace
- 01 Apr 2001
- News
Books: Brand New
listening to customers by means of ongoing two-way communication; and building organizational capabilities that delivered on the promise of their brands. From Wedgwood’s making of a large market for his china in 18th-century Britain, to Schultz’s creation of the View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
for competitors. Tesco’s Stumble into the US MarketUK retailer Tesco was very successful penetrating foreign markets—until it set its sights on the United States. What Mark Zuckerberg Can Learn About Crisis Leadership from StarbucksWhile View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
device categories, such as the Apple Watch, the first new product the company had released since 2010? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715456-PDF-ENG Harvard Business School Case 715-452 Coffee Wars in India: View Details
Keywords: Sean Silverthorne
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
effectiveness of commercial marketing. Most consumers have stronger relationships with brands like Starbucks (the "third place" after home and work) than with their elected representatives or the umbrella political brands,... View Details
Keywords: by John A. Quelch
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman... View Details
Keywords: by Michael Blanding
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
of them from Rwanda. A local Nigerian factory, Kaldi Africa, roasts the beans to produce a stronger brew than what Starbucks pours. Many of the other barriers to developing a coffeehouse culture that Dozie has encountered are simple... View Details
- 06 Dec 2021
- News
Turning Point: Makeover
After HBS, I went to Starbucks where I loved the company and it showed. My work was featured in the press and Howard Schultz had me present to his board. Yet my male manager gave me a “meets expectations” review for weakness in... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media outlets picked up the story.... View Details
Keywords: by Carmen Nobel