Sports Management - Publications - Faculty & Research

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details

Keywords: Dina Gerdeman

03 Oct 2017
Sharpening Your Skills

7 Effective Ways to Lead Teams

following articles from our archive address several topics: why "teaming" is so important; the types of managers who make the best team leaders; temporary teams versus standing teams; what we can learn from View Details

Keywords: by Sean Silverthorne

April 2025
Case

Joe Mazzulla and the Boston Celtics (A)

By: Linda A. Hill, James I. Cash and Lydia Begag

Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details

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04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain it differently: First, as every... View Details

Keywords: by John Deighton; Food & Beverage

April 2004 (Revised May 2017)
Case

Real Madrid Club de Futbol

By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details

Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain

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30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

labeled. "If you want to threaten a really smart person who is task driven, question his or her competency. That's the very soul of who they are," he said. These managers also keep busy schedules and are reluctant to slow down... View Details

Keywords: by Martha Lagace

04 Mar 2020
Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

to studying job assignments, the researchers also surveyed employees to get a feel for how much time they spent together and how well they knew each other. They asked how often employees and managers took breaks together and whether... View Details

Keywords: by Dina Gerdeman

05 May 2011
What Do You Think?

How Ethical Can We Be?

further one's career, or desire to protect one's livelihood (or, one might add, one's loved ones)." In an organization, doing what's right starts at the top. Ashraf Khan commented that "Individual managers (tone at the top) play... View Details

Keywords: by Jim Heskett

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

Sports Betting By: Casadesus-Masanell, Ramon, and Neil Campbell Abstract—We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and... View Details

Keywords: Dina Gerdeman

January 2014 (Revised August 2017)
Case

StepSmart Fitness

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh

StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details

Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Sports Industry; Sports Industry; New England

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July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

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September 2023
Case

David Beckham (A)

By: Anita Elberse and David Moreno Vicente

In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details

Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports

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December 2018 (Revised September 2019)
Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Sports Industry; Sports Industry; Sports Industry; United States; North America

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03 Jan 2016
Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

important question: Can able managers create value for their organizations by applying the resources at their disposal, and are they thus a source of competitive advantage? In general, NFL head coaches are responsible for player View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

26 Oct 2015
Research & Ideas

What’s the Value of a Win in College Athletics?

school’s piggy bank in his paper, How Much Is a Win Worth? An Application to Intercollegiate Athletics, forthcoming in Management Science. “Some of the top schools make enormous amounts of money—just extraordinary, close to $200 million,”... View Details

Keywords: by Roberta Holland; Sports; Sports

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Sports Industry; Sports Industry

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11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details

Keywords: by Carmen Nobel

October 2013
Article

Ferguson's Formula

By: Anita Elberse and Sir Alex Ferguson

When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,... View Details

Keywords: Strategy; Business or Company Management; Management Style; Success; Sports; Sports Industry; England

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June 2005
Case

Billy Beane: Changing the Game

Describes how Billy Beane, general manager of the Oakland A's baseball team, employs statistical methodologies to select who is undervalued in the marketplace. Examines why few teams have imitated his organization's successful strategy. Explores threats to Oakland's... View Details

Keywords: Resource Allocation; Competitive Advantage; Sports; Sports Industry; California

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