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Show Results For
- All HBS Web
(386)
- People (1)
- News (78)
- Research (187)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
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- 08 Oct 2013
- First Look
First Look: October 8
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494 Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract... View Details
Keywords: Sean Silverthorne
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details
Keywords: Martha Lagace
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
convenience. It’s the advertisers who pay the freight for Google’s search services. Defining markets, identifying consumers, and tracing the impact of high tech intercompany “deals” on competition and... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As View Details
Keywords: Sean Silverthorne
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
workers with heterogeneous human capital interface with machine learning, relative to the older Boolean search technology. We randomly assign individuals with and without computer science and engineering (CS&E) knowledge bases to each... View Details
Keywords: Dina Gerdeman
- 08 Mar 2011
- First Look
First Look: March 8
empirical evidence that multi-homing advertisers are larger than single-homing advertisers. We then link our model to search engine market conditions: we derive comparative statics on consumer choice... View Details
Keywords: Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the View Details
Keywords: Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
http://www.hbs.edu/research/pdf/10-057.pdf Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz An abstract is unavailable at this time.... View Details
Keywords: Martha Lagace
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
market is heavily subsidized by the organizations employing the executives that participate in them. To understand the ongoing transformation of the industry, we use a large database of interviews with participants in executive development programs at HBS—and... View Details
Keywords: Dina Gerdeman
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video... View Details
Keywords: Martha Lagace
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data... View Details
Keywords: by Michael Blanding
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal—and inexpensive—chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional... View Details
Keywords: by Susan Young
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
variation of online shopping. Rather than just study the problem, they also came up with a possible solution: Virtual Dates. The researchers began their work by talking to online-dating-site users about their experiences, supplementing these conversations with surveys... View Details