Filter Results:
(364)
Show Results For
- All HBS Web
(364)
- People (1)
- News (76)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
Show Results For
- All HBS Web
(364)
- People (1)
- News (76)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
- 05 Feb 2013
- First Look
First Look: Feb. 5
PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the... View Details
Keywords: Sean Silverthorne
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
brands after learning about them from TikTok creators versus advertising from companies. But even ads created specifically for TikTok had a 27 percent higher “completion rate”—when viewers watch the whole ad— than ads that were repurposed... View Details
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid View Details
Keywords: Sean Silverthorne
Ashish Nanda
Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract We address a longstanding puzzle... View Details
Keywords: Sean Silverthorne
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
by third-party product reviews at 59 percent, and beauty professionals at 55 percent. Company advertisements ranked much lower at 44 percent, and public figures and celebrities garnered only 34 percent. In evaluating beauty products, the... View Details
- Web
Hiring International Students
to 12 months, allowing the employer to file the Green Card petition with the immigration service. Perm Recruitment Requirements To demonstrate that an employer has adequately tested the US labor market, the DOL requires that an employer place 2 Sunday print newspaper... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation as part of their advertising... View Details
- Fast Answer
Startups: venture-backed, by industry, geography, funding amounts & rounds
the Company Details section, click on Ownership and select Pending and Current Sponsor Backed. Under Company Details > Company Statistics, select Total Amount Raised. Enter desired values.... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
productive to first isolate the fundamental functions platforms perform, of which there are three: reducing search costs (this helps in matchmaking contexts: men and women, buyers and sellers, etc.); making audiences (this is essentially... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
celebrity known to her fans as the Snapple Lady. She chatted on-air with Oprah Winfrey and David Letterman, made appearances at retail stores, and accepted Snapple drinkers' invitations to sleep-overs, bar mitzvahs, and proms. On the radio, the brand grew by View Details
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
users of its search engine. We know now (and probably knew then but chose to ignore it) that the products of our searches are not free. They provide the basis for identifying our interests, potential... View Details
- 01 Oct 2013
- First Look
First Look: October 1
Erika Wagner Abstract—Alan MacCormack, Fiona Murray, and Erika Wagner examine the phenomenon of corporations using innovation contests. They write: "Companies are searching for better ways to identify and exploit novel solutions.... View Details
Keywords: Sean Silverthorne
- 16 Nov 2015
- Research & Ideas
Does Competition Make Us More Creative?
After providing information about its business and goals, a company sponsors a tournament of successive rounds where designers submit proposals to capture the winner-take-all award. Following each round, designers can modify their... View Details
- 19 Jun 2012
- First Look
First Look: June 19
Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf... View Details
Keywords: Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
- Web
Skydeck - Alumni
how to search the skies for profits Skydeck Voices: Finding My Muse Where and when alumni do their best thinking Catalyzing Africa’s Tech Sector How Seni Sulyman (MBA 2014) and Andela plan to turn the continent into a computing hub... View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an View Details
Keywords: Sean Silverthorne
- Web
Events - Business & Environment
address the complex sustainability challenges of our global economy. The career fair will be taking place on February 28th at Columbia University. This year, the Salata Institute is thrilled to sponsor a Climate and Sustainability Alumni... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business success and relieve personal... View Details