Software Architecture - Publications - Faculty & Research

09 Dec 2008
First Look

First Look: December 9, 2008

chooses the solution. For instance, Alessi, an Italian home-products company, invited 200 outside experts in postmodern architecture to contribute ideas for new home-product designs. An innovation mall is hierarchical but open: Anyone can... View Details

Keywords: Martha Lagace

04 Nov 2008
First Look

First Look: November 4, 2008

How should he handle other issues like the architectural designs, the construction process, and the legal process? How should he balance all the competing demands on his time? This case serves as an introduction to the multifamily... View Details

Keywords: Martha Lagace

15 Jan 2013
First Look

First Look: January 15

Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors Authors:Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee Publication:Industrial and Corporate Change Abstract Many... View Details

Keywords: Sean Silverthorne

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How can brand portfolio strategy and brand architecture increase the value of a firm’s brands? What's the best way for brands to go global? How are global brands best managed? Under which conditions should a firm pursue a global branding... View Details

Publications