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  • 07 Dec 2016
  • Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

winners and runners-up, followed by a short closing note thanking the organizing team and the attendees for the resounding success of the conference. Everyone left with a bag full of goodies & a positive feeling about opportunities for innovation in marketing.... View Details
Keywords: Entertainment / Media / Sports
  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

of where markets have failed, the idea of venture philanthropy clicking is a little hard for me to buy into. Venture philanthropy has to come of age and reorient itself by defining what measures of social... View Details
Keywords: by Roger Thompson
  • Web

Business for Social Impact | Social Enterprise | Harvard Business School

markets to create both economic and social value. Publications Untapped Global: Financing Africa’s Missing Middle By: Raymond Kluender and Emanuele Colonnelli January 2025 | Faculty Research In November... View Details
  • 25 Aug 2022
  • News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has taken the concept of investing and... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • February 2022
  • Case

Launching the Social

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details
Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
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  • September 2020 (Revised July 2022)
  • Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details
Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel and Accessories Industry; United States
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  • 23 Jan 2014
  • News

Market Reaction

Keywords: FIELD program; FIELD 2; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance
  • June 2011 (Revised June 2012)
  • Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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  • Fall 2021
  • Article

The Problem of Social Benefit

By: Frank Nagle
Economists have obsessed over the question of negative externalities, but market arrangements can also generate positive externalities. We should consider how to harness them for public good. View Details
Keywords: Externalities; Public Good; Economics; Social Issues
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  • Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

Competition provides a unique opportunity for students to put entrepreneurship principles into practice with an integrative learning experience. Students may participate in either the Business Track (for ventures whose economic returns drive substantial View Details
  • April 1996 (Revised December 2011)
  • Background Note

Responding to Market Failures

Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies. View Details
Keywords: Management; Corporate Social Responsibility and Impact
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  • Research Summary

Strategic participation of social movement organizations

Social movements and related social movement organizations (SMOs) play an important role in the formation of new industries and market niches, as well as the emergence of new organizational forms.  I argue that as SMOs become more sophisticated and... View Details

  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social... View Details
Keywords: by Carmen Nobel
  • Web

Advancing Social Enterprise | Social Enterprise | Harvard Business School

and—literally—a common language. To me, social enterprise has always been about finding the places where there is a market failure, where neither governments nor the private sector were operating efficiently... View Details
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your... View Details
Keywords: by Martha Lagace
  • December 2016
  • Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
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  • May–June 2020
  • Article

Interfirm Ties Between Ventures and Limited Partners of Venture Capital Funds: Performance Effects in Financial Markets

By: Umit Ozmel, M. Deniz Yavuz, Timothy E. Trombley and Ranjay Gulati
We argue that strong indirect ties are conducive to the transfer of private information, which provides an advantage in identifying profitable investment opportunities. In our context, a strong indirect tie is generated between an investor and a focal firm if the... View Details
Keywords: Interfirm Ties; Social Networks; Venture Capital; Entrepreneurship; Performance
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  • Forthcoming
  • Article

Reflexivity in Credit Markets

By: Robin Greenwood, Samuel G. Hanson and Lawrence J. Jin
Reflexivity is the idea that investors' biased beliefs affect market outcomes and that market outcomes in turn affect investors’ future biases. We develop a dynamic behavioral model of the credit cycle featuring this two-way feedback loop. Investors form beliefs about... View Details
Keywords: Reflexivity; Attitudes; Financial Markets; Forecasting and Prediction; Investment; Credit
Related
  • Web

Global Steering Group Impact Summit: Catalyzing the Impact Investing Market | Social Enterprise | Harvard Business School

  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan... View Details
Keywords: by Martha Lagace