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  • February 2010 (Revised March 2012)
  • Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
  • 2022
  • Chapter

Lessons Learned from Support to Business during COVID-19

By: Gabriel Chodorow-Reich, Benjamin Iverson and Adi Sunderam
The authors survey the new federal subsidies and loans provided to businesses in the first year of the pandemic—including the Paycheck Protection Program (PPP), the Economic Injury Disaster Loan (EIDL) program, and aid targeted at specific industries such as airlines... View Details
Keywords: COVID-19 Pandemic; Small Business; Government Legislation; Policy
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Chodorow-Reich, Gabriel, Benjamin Iverson, and Adi Sunderam. "Lessons Learned from Support to Business during COVID-19." Chap. 4 in Recession Remedies: Lessons Learned from the U.S. Economic Policy Response to COVID-19, edited by Wendy Edelberg, Louise Sheiner, and David Wessel, 123–162. Brookings Institution Press, 2022.
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

When tales of financial fraud hit the newsstands, business people and academics usually assume that it was analysts or auditors who brought the wrongdoing to light. Journalists, they believe, are only repeating what they've been told.... View Details
Keywords: by Martha Lagace; Journalism & News; Publishing
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details
Keywords: by Kim Girard
  • 2022
  • Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
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Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
  • 19 May 2003
  • Lessons from the Classroom

Business Plan Winner Targets India Dropouts

Harvard Business School MBA '03 students Raj De Datta, Arvind Krishnamurthy, and Meghna Modi recently won the Social Enterprise track of the annual HBS Business Plan contest with their plan for brokering... View Details
Keywords: by Carla Tishler; Financial Services
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

research goals. To further deepen my understanding of habit formation, I'm excited to revisit Atomic Habits by James Clear. This impactful book explores the power of small habits and their profound influence on personal and professional... View Details
Keywords: by Dina Gerdeman
  • 15 May 2019
  • Research Event

The Unconventional Capitalism That Shapes Business History

Lalocracio In thinking about the current contested state of global capitalism, and what to do about it, much can be learned from the debates I heard at the recent Harvard Business School conference, Seeking the Unconventional in Forging... View Details
Keywords: by Geoffrey G. Jones; Education
  • November 6, 2017
  • Article

The Common Traps of Working in Your Family's Business

By: Josh Baron
When your family’s name is on the door, you will never just be one of the gang — and everything you do could be fodder for the office rumor mill. Your actions are amplified because of your status in the company, and even seemingly small gestures can unintentionally... View Details
Keywords: Family Business; Attitudes; Behavior; Personal Development and Career; Mission and Purpose
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Baron, Josh. "The Common Traps of Working in Your Family's Business." Harvard Business Review (website) (November 6, 2017).
  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

didn't happen. Big companies with cash didn't spend it. Banks with cash didn't lend it. Small businesses didn't attract capital and thus didn't help reduce unemployment. Europeans were paralyzed by debt... View Details
Keywords: by Staff
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • March 2017 (Revised December 2019)
  • Case

Boris Berezovsky, Vladimir Putin and the Russian Oligarchs

By: Geoffrey Jones, Rachael Comunale and Kate Lazaroff-Puck
This case examines the career of the Russian business oligarch Boris Berezovsky. Berezovsky was one of a small group of business tycoons that became fabulously rich after the collapse of the Soviet Union in 1991, as the new Russian government, advised by prominent... View Details
Keywords: Business & Government Relations; Government and Politics; Business History; Business and Government Relations; Privatization; Soviet Union; Russia
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Jones, Geoffrey, Rachael Comunale, and Kate Lazaroff-Puck. "Boris Berezovsky, Vladimir Putin and the Russian Oligarchs." Harvard Business School Case 317-005, March 2017. (Revised December 2019.)
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. “Losing $100 is more painful than gaining $100 is pleasurable” Of course not, say Leslie John and Michael Norton, professors... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • June 2016
  • Teaching Note

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States
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Garvin, David A. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Teaching Note 316-187, June 2016.
  • 20 Jul 2021
  • Research & Ideas

Bankruptcy Spells Death for Too Many Businesses

the 2019 Small Business Reorganization Act seeks to make it easier for small businesses to reorganize under Chapter 11—something smaller... View Details
Keywords: by Rachel Layne
  • 13 Oct 2022
  • Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details
Keywords: Disruptive Innovation
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"4 Business Ideas That Changed the World: Disruptive Innovation." HBR IdeaCast (podcast), Harvard Business Review Group, October 13, 2022.
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

credibility.'" Lakhani said business leaders have an opportunity to further harness the power of crowdsourcing platforms, particularly by finding ways of enticing traditional organizations to use them more. "It's a darn exciting time," he... View Details
Keywords: by Dina Gerdeman
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

Until the nineteenth century, the scope for applying (imperfectly) competitive thinking to business situations appeared to be limited: Intense competition had emerged in many lines of business, but individual firms apparently often lacked... View Details
Keywords: by Pankaj Ghemawat
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

academics are uniquely suited to play, says Karen Mills, former administrator of the US Small Business Administration (SBA) and now a senior fellow at HBS. “When I went to Washington, I saw a tremendous need... View Details
Keywords: by Michael Blanding
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