Publications

January 2001 (Revised August 2003)
Case

Diageo plc

A major U.K.-based multinational is reevaluating its leverage policy as it restructures its business. The treasury team models the tradeoffs between the benefits and costs of debt financing, using Monte Carlo simulation to estimate the savings from the interest tax... View Details

Keywords: Cost vs Benefits; Multinational Firms and Management; Capital Structure; Restructuring; United Kingdom

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

In a Harvard Business School classroom, students in the Dynamic Markets class may have one minute to make a decision in a pressure cooker one called "the most stress I've experienced in ten years." It's margin call time in a real-world market investment... View Details

Keywords: by Julia Hanna; Financial Services; Education

June 2023 (Revised September 2023)
Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details

Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting

02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

internationally-recognized brand was a deciding factor too. HBS was the only one that fit the bill. A lot of schools prepare you for your first post-MBA job, but the HBS case method goes further. HBS classroom discussions simulate the... View Details

November 2007
Background Note

Asset Allocation I

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni

The goal of these simulations is to understand the mathematics of mean-variance optimization and the equilibrium pricing of risk if all investors use this rule with common information sets. Simulation A focuses on five to 10 years of monthly sector returns that are... View Details

Keywords: Asset Pricing; Capital; Investment Return; Risk Management; Mathematical Methods

Video

Dash Day - Sydney Murray

June 2005 (Revised October 2007)
Background Note

The Law of One Price

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni

Demonstrates the Law of One Price in practice. Using synthetic securities, students should observe opportunities to earn profits when spreads emerge between portfolios that offer identical payoffs. Uses separate uptick financial simulation software. View Details

Keywords: Price

2018
Simulation

Financial Analysis Simulation: Data Detective

By: Suraj Srinivasan and V.G. Narayanan

In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning... View Details

Keywords: Financial Analysis; Financial Accounting; Financial Ratios; Accounting; Financial Statements; Analysis

Awards

Gold CINDY (Cinema in Industry) Award

By: Das Narayandas

Won the 1998 Gold CINDY (Cinema in Industry) Award for Managing Customers For Profits—Interactive CD-ROM Simulation with Steve Peterson (Harvard Business School Publishing, 1997). View Details

June 1975
Case

Marsh & McLennan (B)

Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details

Keywords: Air Transportation; Insurance; Air Transportation Industry; Insurance Industry

April 1996 (Revised August 2005)
Case

Jedi Bank

By: William J. Poorvu and John H. Vogel Jr.

Major Insurance Co. is a $15 billion insurance company that is an active, multi-family mortgage leader. This case is part of a negotiation game simulation that also includes Sunshine Villas, Silver Lane Apartments, and Jason Bosworth. View Details

Keywords: Mortgages; Interest Rates; Financing and Loans; Property; Negotiation Tactics; Management; Real Estate Industry; Banking Industry

Research Summary

Customer Experience Design

By: Stefan H. Thomke

Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details

09 Mar 2016
News

In This Classroom, Beer Can Improve Your Grade

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

September 2006 (Revised August 2007)
Case

Ricardo Software

Engineer John Harrison must determine why motorcycle racer Marco Presto does not feel that his motorcycle is providing enough power as it comes out of corners. Harrison uses engine simulation software to help him in his work. View Details

Keywords: Information Technology; Software; Motorcycle Industry

10 Jul 2020
Working Paper Summaries

Making Economics More Useful: How Technological Eclecticism Could Help

Keywords: by Amar Bhidé

January 2005 (Revised December 2006)
Background Note

Midway's Entry into Milwaukee: An Interactive Game

By: Dennis A. Yao

Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market... View Details

Keywords: Competitive Strategy; Wisconsin

2009
Simulation

Finance Simulation: M&A in Wine Country: No. 3289.

By: Timothy A. Luehrman and W. Carl Kester

In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details

Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry