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Show Results For
- All HBS Web
(2,910)
- People (5)
- News (719)
- Research (1,599)
- Events (7)
- Multimedia (23)
- Faculty Publications (1,158)
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- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
- 2009
- Article
Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric
By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland
Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details
Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods
Martin, Jolie M., John Beshears, Katherine L. Milkman, Max H. Bazerman, and Lisa Sutherland. "Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric." Journal of the American Dietetic Association 109, no. 6 (June 2009): 1088–1091.
- 18 Mar 2008
- Working Paper Summaries
Modeling Expert Opinions on Food Healthiness: A Nutrition Metric
- November 2008 (Revised August 2010)
- Case
Whole Foods Acquires Wild Oats (A)
Examines the implications of Whole Foods' CEO's anonymous message board postings including its potential impact on the company's proposed merger with Wild Oats. View Details
Keywords: Forms of Communication; Acquisition; Communication Strategy; Food and Beverage Industry; Food and Beverage Industry
Kimbrough, Michael D., Sudhakar Balachandran, Madhav Srinivasan, and Rachel Gordon. "Whole Foods Acquires Wild Oats (A)." Harvard Business School Case 109-029, November 2008. (Revised August 2010.)
- January–February 2021
- Article
Food and Drug Administration Guidance Documents and New Medical Devices: The Case of Breast Prostheses
By: Rachel E. Weitzman, Ariel Dora Stern and Daniel B. Kramer
As pressure mounts on the Food and Drug Administration (FDA) to speed its review process for novel devices, and budgetary pressures further strain its resources, the critical role of guidance documents in assuring consistent, rigorous, and scientifically grounded... View Details
Keywords: Medical Devices; FDA; Health Care and Treatment; Government Administration; Information; Standards
Weitzman, Rachel E., Ariel Dora Stern, and Daniel B. Kramer. "Food and Drug Administration Guidance Documents and New Medical Devices: The Case of Breast Prostheses." American Journal of Therapeutics 28, no. 1 (January–February 2021).
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers... View Details
Keywords: by Carmen Nobel
- March 2008
- Supplement
Patel Food and Chemicals Private Limited (C)
By: Felda Hardymon and Ann Leamon
Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, is considering long-term liquidity opportunities for the company and its investors. He could list the company on one of the Indian exchanges, opt for a trade sale, or acquire... View Details
Keywords: Financial Liquidity; Financial Management; Mergers and Acquisitions; Going Public; Opportunities; Food and Beverage Industry; Food and Beverage Industry; Gujarat
Hardymon, Felda, and Ann Leamon. "Patel Food and Chemicals Private Limited (C)." Harvard Business School Supplement 808-144, March 2008.
- January 1985
- Article
The Role of the Revolutionary State in the Nicaraguan Food System
By: James E. Austin, Jonathan Abbott Fox and Walter Kruger
Austin, James E., Jonathan Abbott Fox, and Walter Kruger. "The Role of the Revolutionary State in the Nicaraguan Food System." World Development 13, no. 1 (January 1985): 15–40.
- March 2008
- Supplement
Patel Food and Chemicals Private Limited (B)
By: Felda Hardymon and Ann Leamon
Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, has hired a CFO and the company is doing extremely well. He wants to add a new plant to process oilive oil, but estimates he will need $20 million. He must decide among... View Details
Keywords: Financial Management; Growth and Development Strategy; Financing and Loans; Investment; Financial Strategy; Food and Beverage Industry; Food and Beverage Industry; Gujarat
Hardymon, Felda, and Ann Leamon. "Patel Food and Chemicals Private Limited (B)." Harvard Business School Supplement 808-143, March 2008.
- December 2017 (Revised April 2018)
- Technical Note
A Note on the Snack Food Industry
By: David Bell, Kerry Herman and Amram Migdal
This note provides an overview of the snacking industry in 2017. View Details
Keywords: Agribusiness; Food; Food and Beverage Industry; United States; Europe; Asia; China; Latin America; Middle East
Bell, David, Kerry Herman, and Amram Migdal. "A Note on the Snack Food Industry." Harvard Business School Technical Note 518-064, December 2017. (Revised April 2018.)
- Article
Cooks Make Tastier Food When They Can See Their Customers
By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
While existing theory suggests that increased contact between customers and employees diminishes efficiency, recent research demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they... View Details
Keywords: Operational Transparency; Service Delivery; Service Operations; Service Management; Service Industry
Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Cooks Make Tastier Food When They Can See Their Customers." Harvard Business Review 92, no. 11 (November 2014): 34–35.
- November 2013
- Supplement
Arch Wireless, Inc. (B): Food for Vultures
By: Stuart C. Gilson
In 2002, a hedge fund investor acquires the distressed bank debt of a bankrupt wireless paging company and converts his holding into common stock of the reorganized entity. Determining his likely return from this investment is challenging, given that the entire... View Details
- October 1974 (Revised October 1979)
- Case
Parkland Foods Corp.: Marketing in the Midst of a Consumerism Controversy
Ward, L. Scott. "Parkland Foods Corp.: Marketing in the Midst of a Consumerism Controversy." Harvard Business School Case 575-044, October 1974. (Revised October 1979.)
- 2013
- Case
The COFCO Group
By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
COFCO was China's sole legitimate window for agricultural foreign trade before 1987. The reform of China's foreign trade system beginning in 1987 cost COFCO its monopoly position. Subsequently, the SOE giant capitalized on its foreign trade expertise to strategically... View Details
McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "The COFCO Group." Tsinghua University Case, 2013.
- February 2001 (Revised August 2001)
- Case
Henry Heinz: Making Markets for Processed Foods
By: Nancy F. Koehn
Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details
Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States
Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods." Harvard Business School Case 801-289, February 2001. (Revised August 2001.)
- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Nutrition Database; Nutritional Information; CPG; Consumer Packaged Goods; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Nutrition; Product; Safety; Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
- June 2025
- Case
Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle
By: Krishna G. Palepu and Ahmed Dahawy
Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of... View Details
- January 2025 (Revised April 2025)
- Supplement
Food for Thought: Exiting Russia? (B)
By: Clayton S. Rose, Hugo Etchegoyhen and Lena Duchene
The (B) case examines the actions of Bonduelle and Danone as they responded to ongoing pressure to reevaluate their presence in Russia. While the (A) case explored the ethical and strategic dilemmas both companies faced after Russia’s invasion of Ukraine, the (B) case... View Details
- October 2004 (Revised March 2005)
- Case
Bright Dairy & Food Co., Ltd
By: David E. Bell and Hal Hogan
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details
Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China
Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
- November 2004
- Case
The Electronic Product Code: Future Impact on the Global Food System
By: Ray A. Goldberg and James Weber
The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.