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Show Results For
- All HBS Web
(3,000)
- People (5)
- News (838)
- Research (1,887)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,073)
- September 2022
- Case
Selling for a Song: Valuing Robert Farrell’s Music Catalog
By: E. Scott Mayfield and Chijioke Orjiakor
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)
- 01 Jul 2011
- News
Corporates need to hard sell strategy to their people
- 09 Jan 2012
- Working Paper Summaries
When to Sell Your Idea: Theory and Evidence from the Movie Industry
- Article
Tesla's Online Selling Is a Big Bet on Millennials
Kominers, Scott Duke. "Tesla's Online Selling Is a Big Bet on Millennials." Bloomberg Opinion (March 6, 2019).
- June 2012
- Teaching Plan
Eureka Forbes Ltd.: Managing the Selling Effort (A) (TP)
By: Das Narayandas, Kerry Herman and Matthew Preble
Narayandas, Das, Kerry Herman, and Matthew Preble. "Eureka Forbes Ltd.: Managing the Selling Effort (A) (TP) ." Harvard Business School Teaching Plan 512-103, June 2012.
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (C)." Harvard Business School Supplement 581-033, September 1980. (Revised July 1981.)
- 10 May 2018
- News
Google sells the future, powered by your personal data
- October 15, 2020
- Article
Selling Value, Not Subscriptions, Is the Future of Business
By: Marco Bertini
Bertini, Marco. "Selling Value, Not Subscriptions, Is the Future of Business." Forbes.com (October 15, 2020).
- June 2002
- Teaching Note
Hewlett Packard-Computer Systems Organization: Selling to Enterprise Customers, TN
By: Das Narayandas
Teaching Note for (9-500-064). View Details
Keywords: Computer Industry
- 23 Nov 2022
- News
What Founders Need to Know Before Selling Their Startup
Should Your Company Sell on Amazon? Reach Comes at a Price—Harvard Business Review
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a... View Details
In this article, the authors present a... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country? What is the worst attempt at gender marketing that you've seen? Share your insights below. View Details
- Research Summary
Selling China: Foreign Direct Investment During the Reform Era
The aim of the book is to illustrate the dynamics of foreign direct investment (FDI) in China in the 1990s. The topic is important both because China is the world's second largest recipient of FDI and because there are substantial misconceptions about the drivers of... View Details
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)
- 06 Mar 2019
- News
Tesla’s Online Selling Is a Big Bet on Millennials
- 15 Dec 2023
- News
How to Sell in This New Day with Frank Cespedes
- 24 Dec 2018
- News
Best Buy CEO Hubert Joly has nothing to sell you
- December, 2017
- Article
When Selling Digital Content, Let the Customer Set the Price
By: Marco Bertini and Richard Reisman
Bertini, Marco, and Richard Reisman. "When Selling Digital Content, Let the Customer Set the Price." Harvard Business Review (website) (November 18, 2013).