Publications

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August 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details

Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey

Article

The Secrets to TripAdvisor’s Impressive Scale

By: Jeffrey J. Bussgang

Keywords: Venture Capital

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February 2020
Case

Collage.com: Scaling a Distributed Organization (Abridged)

By: Christopher Stanton, Shikhar Ghosh, William R. Kerr, Sarah Gulick and James Palano

Keywords: Remote Work

January 2017 (Revised February 2018)
Case

Godiva Japan: Think Local, Scale Global

By: Rohit Deshpandé, Esel Cekin and Akiko Kanno

This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

August 2020 (Revised March 2021)
Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details

Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey

October 2022 (Revised September 2024)
Case

mPharma: Scaling Access to Affordable Primary Care in Africa

By: Regina E. Herzlinger and Ben Creo

mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine... View Details

February 2019 (Revised April 2023)
Teaching Note

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel

Teaching Note for HBS No. 319-030. View Details

October 2014
Teaching Note

HandsOn Bay Area: Scaling Up Community Service

By: James Heskett

Web

Scaling Technology Ventures - Course Catalog

HBS Course Catalog Scaling Technology Ventures Course Number 1788 Senior Lecturer Jeffrey Rayport Spring; Q3Q4; 3.0 credits 27 Sessions Exam or Project Career Focus Scaling Technology Ventures (STV) is... View Details

September 2022
Teaching Note

Can Papaya Global Keep Scaling Fast?

By: William R. Kerr, Daniel Isenberg and Bailey McAfee

Teaching Note for HBS Case No. 222-072. View Details

March 2018 (Revised April 2018)
Supplement

1366 Technologies: Scaling the Venture (B)

By: Joseph B. Lassiter III and Ramana Nanda

It was March 2018. Should proposed U.S. solar tariffs keep U.S.-based 1366 CEO Frank van Mierlo from starting up his 1st full-scale manufacturing plant overseas? View Details

Keywords: Entrepreneurship; Finance; Intellectual Property; Trade; Technology Industry; Manufacturing Industry; Energy Industry; United States; China; Korean Peninsula

February 2016 (Revised December 2016)
Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani

IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details

Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India