Filter Results:
(252)
Show Results For
- All HBS Web
(1,954)
- People (1)
- News (252)
- Research (1,478)
- Events (5)
- Multimedia (16)
- Faculty Publications (889)
Show Results For
- All HBS Web
(1,954)
- People (1)
- News (252)
- Research (1,478)
- Events (5)
- Multimedia (16)
- Faculty Publications (889)
Sort by
- 01 Mar 2004
- News
Toy Story
developers that couldn’t play by the discounters’ strict rules had fewer sales channels. With all the fun that toys bring to kids, the business is characterized by copycats, empty piggy banks, and aggressive competition that might make a... View Details
- 01 Jun 2016
- News
Prima Datarina
and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
Keywords: Julia Hanna
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and View Details
- 02 Dec 2010
- News
Ten Rules for Entrepreneurs
The most successful entrepreneurs read books, hire executive coaches, and recognize that continually learning to lead is a must. 8. Learning to sell requires a lifelong commitment. Ethical, effective sales technique is one of the most... View Details
- 01 Dec 2018
- News
Evergreen Business
this seasonal side business, where 99 percent of his customers leave with a tree—a sales rate few retailers can imagine. “Plus it’s Christmas, so everyone’s in a great mood.” View Details
Keywords: Jen McFarland Flint
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting... View Details
Keywords: Jill Radsken
- 01 Mar 2005
- News
In the Blood
million. Clay didn’t own the horse, but he makes a standard commission of 5 percent on managing the sale of some 250 horses a year like her. Boarding and sales are two facets of his business, Clay explains;... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
In a profile of Peet’s Coffee CEO David Burwick (MBA 1989), the East Bay Times details the company’s growth under his watch: Since 2013, annual sales have jumped from $395 million to almost $800 million, 70 new locations have been added,... View Details
- 01 Dec 2013
- News
Double Vision
novice, peppering a Best Buy sales associate with a series of rapid-fire product questions, including "What's LTE—is it contagious?" AD TYPE: Product focus. This is also an attempt to move viewers to act, but sans the heavy sell. "Instead... View Details
Keywords: Arts, Entertainment
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
the long term. Faculty Books Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes (Harvard Business Review Press) Although US companies invest almost $900 billion annually in... View Details
- 01 Jun 2004
- News
Download This
Downloading music from the Internet doesn’t kill CD sales after all, concludes a surprising new study by HBS associate professor Felix Oberholzer-Gee and Associate Professor Koleman Strumpf of the University of North Carolina at Chapel... View Details
- 11 Dec 2017
- News
Growing from Within
execution with ambition, I have no doubt we will make the most of our strategic priorities—for our customers and our business. What are the numbers that you pay the most attention? What data helps you get a picture of a store’s overall health? We are a metrics-driven... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
had to undertake a complete transformation of how Merck operates," he said, outlining strategies that included stepping up resources devoted to scientific research and marketing, integrating divisions of the company, and heading off... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 01 Sep 2007
- News
Where Are They Now?
works on strategy issues, is point person for global initiatives and acquisitions, and oversees day-to-day operations across all of the group’s functions and its multiple brands, which reap $9 billion in annual View Details
- 22 May 2017
- News
Two On-Track Investments
sire, he's a relatively inexperienced sire,” Klarman told the Baltimore Sun. “When the trainer loved him at the sale physically and he vetted clean, we made the decision to buy him.” Many noted that Cloud Computing came to the Preakness... View Details
- 29 Aug 2018
- News
The Value of Valleys
I fell in love again. Three months later they called and invited me to come run sales in Latin America. I had never in sales. I needed to speak Spanish and Portuguese. I spoke in neither language, but we packed up our bags. My husband... View Details
- 01 Mar 2017
- News
Swimming with the Stream
customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution for the EP. Here, she offers an... View Details
Keywords: Dan Morrell
- 01 Dec 2020
- News
Invest in the New Abnormal
current drought of in-person events. Be human. “Firms that connect emotionally with customers and employees are expected to perform better than firms that just connect physically.” Dettol soap’s #HandWashChallenge generated billions of views on TikTok; since the... View Details
- 01 Dec 2014
- News
In My Humble Opinion: Vittorio Colao (MBA 1990)
As CEO of the London-based telecom Vodafone Group, Vittorio Colao (MBA 1990) has led a series of headline-grabbing acquisitions and divestitures, from the company’s $1.7 billion purchase of British multinational telecom Cable & Wireless to its View Details