Publications

Educators

March 1990 (Revised March 1992)
Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

By: Robert L. Simons

Details the changes made to the VIP automobile plan. View Details

Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry

November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States

Educators

June 1989 (Revised November 1991)
Supplement

Ingersoll-Rand (B): Managing Multiple Channels--1986

By: V. Kasturi Rangan

Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details

Keywords: Salesforce Management; Supply and Industry; Management Teams; Industrial Products Industry

summer 1986
Article

Salesforce Compensation Plans in Environments with Asymmetric Information

By: R. Lal and Richard Staelin

Keywords: Employees; Sales; Compensation and Benefits; Information

fall 1985
Article

A Theory of Salesforce Compensation Plans

By: R. Lal, A. K. Basu, V. Srinivasan and Richard Staelin

Keywords: Theory; Sales; Employees; Competition

May 1985
Supplement

Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video

By: John A. Quelch

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

Educators

December 1982 (Revised December 1984)
Case

Hi-Tech Corp.

By: Fred K. Foulkes and William E. Fruhan Jr.

Hi-Tech examines the financial implications of a reduction in the work force via a voluntary severance program which offers up to two and a half times annual pay if an employee voluntarily terminates employment. View Details

Keywords: Job Cuts and Outsourcing; Financial Management; Retirement; Employees; Compensation and Benefits; Corporate Finance; Technology Industry; Europe