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- Faculty Publications (38)
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- All HBS Web (180)
- Faculty Publications (38)
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a less-developed nation; this is... View Details
Keywords: by Paul R. Lawrence
- 21 Nov 2006
- First Look
First Look: November 21, 2006
exhibits. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607019 Wendy Kopp and Teach for America (A) Harvard Business School Case 406-125 In 1995, Wendy Kopp, founder and president of Teach for America, faces a worsening View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Hi-R-Me: Making Sales Calls This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by... View Details
Keywords: Dina Gerdeman
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
Recent reports that sales of new single-family homes rose in March are proof points that "the housing market recovery remains on track." We asked Nicolas P. Retsinas to reflect on the re-emergence of the housing industry, what... View Details
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers, general stores, retailers, and wholesalers, whether they made a... View Details
- 01 Sep 2003
- News
Andrea Silbert
who took a start-up course at CWE after being laid off from her job as a pet groomer. She now owns Animal Spirits, a successful pet-grooming store in Cambridge. Next to her is Carrie, who came to CWE looking for advice on how to expand her industrial cleaning business... View Details
- 14 Nov 2007
- Research & Ideas
Growing CEOs from the Inside
who somehow have maintained enough detachment from the local traditions, ideologies, and shibboleths that they have retained the objectivity of an outsider," Bower writes. Think Anne Mulcahy, CEO of Xerox, who started out as a sales... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
breach leads to feelings of violation and can occur even when employees’ economic contracts are fulfilled. We study the effects of psychological contract breach on three common types of employee participation in budgeting that differ in... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In terms of lessons from the past,... View Details
Keywords: by Martha Lagace
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
to employers in clean energy, transportation, and the trades.” Overall, they learned that: Trade schools and community development programs had tight budgets and not enough career placement staff. The trainers needed help managing their... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
company could hope to offer any customer. Beyond the daunting technology, Bronner's notion also depended on persuading national partners to direct their marketing budgets toward this kind of unproven customer reward. And meeting both... View Details
Keywords: by John S. Rosenberg
- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a... View Details
- 01 Jun 1996
- News
Keepers of the Flame
quality of the organization that is presenting the Games to the world." In January, ACOG announced that it had revenues and commitments equal to 90 percent of its budget requirements, with the bulk coming from broadcast rights, ticket... View Details
Keywords: Garry Emmons
- 05 Aug 2008
- First Look
First Look: August 5, 2008
and by adjusting both fund purchases and full sales of stocks if their risky portfolios have performed well. Finally, the tendency for households to fully sell winning stocks is weaker for wealthy investors with diversified portfolios of... View Details
Keywords: Martha Lagace
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
another example of this approach. Headquartered in Monterrey, Mexico, CEMEX is a nearly century-old company that has become in the past few decades the third-largest cement company in the world by volume, selling to customers in more than sixty countries; its View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
place for permanent residents or poorly designed for families in a mass market. Finally, consider the costs of projects that more often than not go way over budget and then result in crushing long-term debt burdens. Montreal's Olympic... View Details
- 24 May 2011
- First Look
First Look: May 24
The company's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers' request, even if these custom features entail expensive departures from OPOWER's product roadmap.... View Details
Keywords: Sean Silverthorne