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- All HBS Web (387)
- Faculty Publications (95)
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- 23 Feb 2011
- First Look
First Look: Feb. 23
to promote financial development. The evidence here includes country fixed effect regressions and an instrumental model inspired by Engerman and Sokoloff's (2002) work, which to our knowledge has not yet been used in finance and which... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
agencies to promote psychological science in the spirit of President Obama's order. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50170 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan... View Details
Keywords: Sean Silverthorne
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
we’re able to open the box,” she says. Retailers and other organizations, such as charities, that seek to segment high-value patrons for promotions and appeals should be thinking about what data they... View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne
- 15 Jul 2013
- Research & Ideas
Five Imperatives for Improving Health Care
to be reimbursed very well by insurance companies, and they've set themselves up to do a lot of those particular procedures? "Those are two different scenarios, and we'd like to see more of the former than the latter." Promoting... View Details
- 13 Dec 2011
- First Look
First Look: Dec. 13
Internet channel to a retail store channel should produce different effects than adding a retail store to the Internet channel. To test our theory, we analyze a unique data set from a high-end View Details
Keywords: Sean Silverthorne
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details
Keywords: by HBS Working Knowledge
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
the salesman's role in promoting goods was different from that of advertising. To use a military analogy common in the early twentieth century, advertising was a weapon for waging an air war, while salesmen were deployed as foot soldiers... View Details
Keywords: by Laura Linard
- 13 Mar 2012
- First Look
First Look: March 13
PublicationsRegulation and UK Retailing Productivity: Evidence from Microdata Authors:Jonathan Haskel and Raffaella Sadun Publication:Economica (September 2011) Abstract We explore the effects of planning regulation on the UK View Details
Keywords: Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from View Details
Keywords: by Jill Avery and Richard Edelman
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
William Joyce, and Bruce Roberson Winners, losers, climbers, and tumblers—with startling consistency, their fortunes marched in lockstep with how well they performed on the 4+2 practices. Consider how Tennessee-based retailer Dollar... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
suppliers, and seems to have implications for policies that promote innovation and good jobs,” says the study’s coauthor, Harvard Business School Senior Fellow Karen Mills. For example, the research challenges the focus on reviving the... View Details
- 15 Nov 2016
- First Look
November 15, 2016
the optimal rule. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 Who Should Select New Employees, the Head Office or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain By: Deller,... View Details
Keywords: Sean Silverthorne
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
incentive—$300 to customers who opened particular cards and charged $1,000 to them during the first 90 days. Although the promotion helped Commonwealth Bank attract more customers, they didn’t spend as much or stay as long as those gained... View Details
Keywords: by Danielle Kost
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
spoil. Also vital to the adoption of self-service retailing: the invention of cellophane, and continual improvements to the product. As it turned out, the evolution of self-service retailing in the United States was directly tied to the... View Details
- 19 Mar 2013
- First Look
First Look: March 19
Are Daily Deals Good for Merchants? Gupta, Sunil, Ray Weaver, Timothy Keiningham, and Luke WilliamsHarvard Business School Case 513-059 In the relatively short time since Groupon was founded, the response to "daily deals"-services that View Details
Keywords: Sean Silverthorne