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  • November 1990 (Revised September 1991)
  • Case

First Chicago Corp.: Corporate Strategy

Lays out the business challenges facing First Chicago Corp. in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market--corporate banking--has... View Details
Keywords: Restructuring; Investment Banking; Corporate Strategy; Emerging Markets; Commercial Banking; Banking Industry; United States
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Friedman, Raymond A. "First Chicago Corp.: Corporate Strategy." Harvard Business School Case 491-056, November 1990. (Revised September 1991.)
  • March 2004 (Revised September 2005)
  • Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Retail Industry; Retail Industry; United States
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Montgomery, Cynthia A., Rhonda Kaufman, and Carole Winkler. "Newell Rubbermaid: Strategy in Transition." Harvard Business School Case 704-491, March 2004. (Revised September 2005.)
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

series of ecosystems, they urge, with "keystone" companies such as Microsoft and Wal-Mart providing for the health of all who do business with them. What are the best strategies for companies living in these ecosystems? This... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

out-satisfy Amazon. The managements of Walmart and Target didn’t just come up with emergency strategies on the spur of the moment. Clearly, their managements had for some time been plotting ways of competing against an organization that... View Details
Keywords: by James Heskett; Retail
  • June 1999 (Revised December 2002)
  • Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details
Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Retail Industry; Retail Industry; Argentina
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Arnold, David J., Guillermo D'Andrea, and Silvina Romero Paz. "Supermercados Disco: Regional Strategy." Harvard Business School Case 599-127, June 1999. (Revised December 2002.)
  • August 1988 (Revised December 2000)
  • Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details
Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Retail Industry; United States
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Kaufmann, Patrick J. "Dunkin' Donuts (E): 1988 Distribution Strategies." Harvard Business School Case 589-017, August 1988. (Revised December 2000.)
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
  • April 2018 (Revised November 2019)
  • Case

JD: Envisioning the Future of Retail (A)

By: Feng Zhu and Shirley Sun
JD, China’s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s growth strategies. The... View Details
Keywords: Growth and Development Strategy; Competitive Strategy; E-commerce; Retail Industry; China
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Zhu, Feng, and Shirley Sun. "JD: Envisioning the Future of Retail (A)." Harvard Business School Case 618-051, April 2018. (Revised November 2019.)
  • February 1994 (Revised August 1998)
  • Case

Newell Co.: Acquisition Strategy

By: David J. Collis
Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million... View Details
Keywords: Acquisition; Marketing Channels; Corporate Strategy; Diversification; Expansion; Manufacturing Industry
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Collis, David J. "Newell Co.: Acquisition Strategy." Harvard Business School Case 794-066, February 1994. (Revised August 1998.)
  • 2017
  • Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
  • September 1983 (Revised December 1985)
  • Case

Dunkin' Donuts (C): Growth Strategy

By: Hirotaka Takeuchi
Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details
Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Retail Industry; Retail Industry
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Takeuchi, Hirotaka. "Dunkin' Donuts (C): Growth Strategy." Harvard Business School Case 584-041, September 1983. (Revised December 1985.)
  • Research Summary

Recent Strategies in the U.S. Grocery Industry

By: Rajiv Lal
Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details
  • July 2024
  • Case

RMZ 4.0: 'How Fast Do We Want to Run?'

By: Boris Groysberg and Sarah L. Abbott
In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate... View Details
Keywords: International Expansion; Growth Management; Family Business; Talent and Talent Management; Goals and Objectives; Transformation; Growth and Development Strategy; Diversification; Change Management; Global Strategy; Organizational Change and Adaptation; Real Estate Industry; India
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Groysberg, Boris, and Sarah L. Abbott. "RMZ 4.0: 'How Fast Do We Want to Run?'." Harvard Business School Case 425-010, July 2024.
  • Article

Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management

By: Marshall Fisher and Ananth Raman
We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details
Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry
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Fisher, Marshall, and Ananth Raman. "Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management." Special Issue on The 30th Anniversary Issue of Production and Operations Management edited by Subodha Kumar and Christopher S. Tang. Production and Operations Management 31, no. 12 (December 1, 2022): 4452–4461.
  • December 1999 (Revised February 2001)
  • Case

CVS: The Web Strategy

By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details
Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Pharmaceutical Industry; Web Services Industry
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Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)
  • April 2004
  • Article

Manufacturer Benefits from Information Integration with Retail Customers

By: Susan Kulp, Hau Lee and Elie Ofek
Keywords: Information; Integration; Customers; Sales
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Kulp, Susan, Hau Lee, and Elie Ofek. "Manufacturer Benefits from Information Integration with Retail Customers." Management Science 50, no. 4 (April 2004): 431–444.
  • June 1981 (Revised May 1988)
  • Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi
L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details
Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Retail Industry; Retail Industry
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Takeuchi, Hirotaka. "L.L. Bean, Inc.: Corporate Strategy." Harvard Business School Case 581-159, June 1981. (Revised May 1988.)
  • June 2015
  • Supplement

TAV Airports Holding (B)

By: Juan Alcácer and Esel Çekin
This case explores the strategic options available to TAV Airports Holding, a Turkish firm, after it withdraws from a bid to build Istanbul's newest airport. The new airport would eventually replace Istanbul Atatürk Airport, where TAV makes 43% of its current revenue,... View Details
Keywords: Strategy; Corporate Strategy; International Expansion; Infrastructure; Emerging Markets; Horizontal Integration; Expansion; Vertical Integration; Globalization
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Alcácer, Juan, and Esel Çekin. "TAV Airports Holding (B)." Harvard Business School Supplement 715-470, June 2015.
  • August 2008 (Revised March 2010)
  • Case

Finland's S Group: Competing with a Cooperative Approach to Retail

By: Ramon Casadesus-Masanell, Tarun Khanna, Samuli Skurnik and Jordan Mitchell
The case looks at the two dominant Finnish retailers: S Group and Kesko. S Group is a customer-owned cooperative, which has a unique holding structure whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the... View Details
Keywords: Business Model; Cooperative Ownership; Public Ownership; Competitive Advantage; Retail Industry; Finland
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Casadesus-Masanell, Ramon, Tarun Khanna, Samuli Skurnik, and Jordan Mitchell. "Finland's S Group: Competing with a Cooperative Approach to Retail." Harvard Business School Case 709-409, August 2008. (Revised March 2010.)
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