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Publications

Publications

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  • All HBS Web  (213)
    • People  (3)
    • News  (29)
    • Research  (155)
    • Events  (3)
  • Faculty Publications  (88)

Show Results For

  • All HBS Web  (213)
    • People  (3)
    • News  (29)
    • Research  (155)
    • Events  (3)
  • Faculty Publications  (88)
← Page 7 of 213 Results →
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
  • 07 Jun 2004
  • Research & Ideas

What Drives Supply Chain Behavior?

be divided into strategic and operational activities. Strategic activities include, among others, long-term capacity planning and network configuration of warehouses, distributors, and retail stores. Examples of operational activities... View Details
Keywords: by Sarah Jane Johnston
  • Profile

Rocio Parra

speakers, reinforced my choice to enter a career in marketing. I explored different career paths, such as returning to strategy consulting, entering the luxury goods or retail spaces. However, I learned that many executives in other... View Details
Keywords: Retail
  • 01 Feb 2002
  • News

It's academic. (Not!)

been a great friend. It makes me feel so good to know that my advisor is interested in my career and my well-being." Raman and Ton have been studying retail operation, focusing on an operational execution issue - namely, misplaced... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2023
  • News

Step Change

chairwoman. After, the more prevalent mindset was “I’ll just go do it,” the “it” being a new venture addressing any of a host of gaps in the marketplace. At a panel in 2016, Shousha remembers bankers droning on about opening bricks-and-mortar View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • Profile

Maliha Khan

Why was getting a business education important to you? I saw an MBA as important for two reasons: I wanted key analytical and quantitative skills that would help me make decisions and give me more confidence in my judgment; and secondly,... View Details
Keywords: Retail; Retail
  • 25 Aug 2017
  • Blog Post

HBS Interns: Summer Takeovers

in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to innovate. Adam Behrens, View Details
Keywords: All Industries
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

retailer penny profit and retailer margin. Q: In addition to CLV and pricing and profitability, what other toolkits are available for marketing managers? A: There are five toolkits currently available that... View Details
Keywords: by Sarah Jane Gilbert
  • 09 Sep 2016
  • News

Marla Malcolm Beck’s Path to CEO

In a New York Times piece that asks “How to Become a C.E.O.?”, Marla Malcolm Beck (MBA 1998) is highlighted as an example of the entrepreneurial path one can take to the chief executive position. Malcolm Beck, the founder and CEO of beauty View Details
  • Web

Supply Chain Management - Course Catalog

change management challenges) and operational execution problems (e.g., misplaced SKUs in a retail store) that fall squarely in the domain of the general manager. Numerous case protagonists and expert guests will join sessions throughout... View Details
  • Profile

Michelle Giguere

In high school, Michelle Giguere, "fell" into the Gap and never left, working part-time at the apparel retailer throughout college and returning full-time after graduation. "I loved the mix of fashion with the energy of... View Details
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

algorithms to analyze radiology scans, applying quantitative analytics to marketing movies, and analyzing sales data from an online flash retail site to develop a better pricing model. The teaching and... View Details
Keywords: Susan Young
  • 01 Dec 2014
  • News

Making Big Data Fashionable

from anything so unquantifiable as emotion, Moon values that intuition and wants to “help validate” it. More Retail Revolutions Speeding Up Accessories BaubleBar cofounders Amy Jain and Daniella Yacobovsky (both MBA 2010) apply the... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Mar 2014
  • News

Cutting Edge

brand, Silk explains, "Different skills are required, but notable among them are creativity, analytical know-how, the ability to seize the opportunity, and the passion to make it a crusade. Another key element is that our 150 employees... View Details
Keywords: Retail Trade; Retail Trade; Retail Trade
  • 22 Nov 2016
  • First Look

November 22, 2016

the complex regulatory environment that governs Indian gaming. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51932 Fall 2016 Manufacturing & Service Operations Management The Impact of Supplier Inventory Service Level on View Details
Keywords: Sean Silverthorne
  • 15 Jul 2014
  • First Look

First Look: July 15

  Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details
Keywords: Carmen Nobel
  • 01 Sep 2010
  • News

Faculty Books

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance by Marshall Fisher and Ananth Raman (Harvard Business Press) Professor Raman and his coauthor explain how to use View Details
Keywords: Retail Trade; Retail Trade; Retail Trade
  • 01 Dec 2017
  • News

2017 in Manufacturing: The Supply Chain Goes High Tech

Customer relationship management is new in manufacturing, and again, the electronics industry is one of the first to have adopted this advance. There are still many companies that haven’t fully digitalized, but the next step will be embracing View Details
Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers
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