Repositioning - Publications - Faculty & Research

20 May 2014
First Look

First Look: May 20

by repositioning it as making "the most effective products as natural as possible." The company lost few existing customers and found that Jurlique's image was an asset in attracting Chinese consumers who liked the story of the... View Details

Keywords: Sean Silverthorne

13 Oct 2003
Research & Ideas

Negotiating Challenges for Women Leaders

are situations in which you can reposition the bargaining in a way that is not gendered. For example, if I see an opportunity for leadership, and believe that in that position of leadership I can attain additional value for those who... View Details

Keywords: by Martha Lagace

07 Sep 2021
News

Immelt in the Hot Seat: Episode 2

just HBS students, probably 90% of all graduates would think about going to work for GE in 1982. In 2021, that might be 50% just because, you know, it's an older company, it's a big company, there's more startups, there's more of everything. So, you've got to View Details

16 Sep 2008
First Look

First Look: September 16, 2008

afternoon. What should he do? Say something? Pretend nothing happened? This case deals with group dynamics, informal behaviors, and ethics at work. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=409034 View Details

Publications