Repositioning - Publications - Faculty & Research

14 Nov 2006
First Look

First Look: November 14, 2006

repositioned to serve the "traditional yet modern" Indian woman. The brand still carries some baggage from its past. GoldPlus, on the other hand, is a new brand that is positioned to serve the plain gold wedding jewelry market.... View Details

Keywords: Sean Silverthorne

16 Sep 2008
First Look

First Look: September 16, 2008

afternoon. What should he do? Say something? Pretend nothing happened? This case deals with group dynamics, informal behaviors, and ethics at work. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=409034 View Details

25 May 2010
First Look

First Look: May 25

old technology, and "retreat" strategies, which attempt to accommodate the rise of the new technology by repositioning the old technology in the demand environment. Underlying our arguments is the observation that the emergence... View Details

Keywords: Martha Lagace

13 Oct 2003
Research & Ideas

Negotiating Challenges for Women Leaders

are situations in which you can reposition the bargaining in a way that is not gendered. For example, if I see an opportunity for leadership, and believe that in that position of leadership I can attain additional value for those who... View Details

Keywords: by Martha Lagace

Publications