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- All HBS Web
(421)
- News (142)
- Research (210)
- Events (2)
- Multimedia (6)
- Faculty Publications (105)
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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
experience. Seeing an experiential opportunity, the team pitched “truescape,” which would let guests rent a localized wardrobe—fleece for Denver, cowboy boots for Dallas; connect with locals via a dedicated phone app; and book rooms with... View Details
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
they may inadvertently exacerbate. While Airbnb has addressed bias concerns with site changes in the past, further steps could be taken to bring more anonymity to the site, Luca says. Platform design and discrimination Renting out... View Details
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
changed its business model from selling copiers to renting copiers and charging by the number of copies made, IoT-based companies may need to innovate on how they charge for their products, selling assets, or software-as-a-service, or... View Details
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today. According to Harvard Business... View Details
Keywords: by Martha Lagace
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
environments. Space Rentals. Retailers can also decide to become quasi real-estate companies that manage the overall merchandising look and feel of the spaces they rent. The UK chain Selfridges and department stores in Japan have employed this strategy for a number of... View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
achievement. In the 1960s, however, it began to self-destruct by diversifying, first in attempting to compete with IBM in the production of mainframes and then by becoming a conglomerate, purchasing, among others, Hertz Rent A Car,... View Details
- January 2012 (Revised April 2012)
- Case
Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Keywords: Business Model; Internet and the Web; Renting or Rental; Internet and the Web; Entrepreneurship; Web Services Industry
Coles, Peter, Joshua Gans, and Wei-Yuan Yu. "Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market." Harvard Business School Case 912-009, January 2012. (Revised April 2012.)
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
property owners who wanted to rent out their properties. Where could they find this kind of information? A large number of owners had already posted their properties on a popular online classified website, Craigslist. Airbnb founders... View Details
Keywords: by Martha Lagace
- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
- 17 Jul 2007
- First Look
First Look: July 17, 2007
film rental and return patterns of a sample of online DVD rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs... View Details
Keywords: Martha Lagace
- 17 Feb 2015
- HBS Case
HBS Cases: The Battle for San Francisco
policies around rent control and restrictions on building heights put in place to preserve San Francisco's character have also limited the amount of housing, forcing up rents and speeding dislocation. Last... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
that is so assured that it no longer requires conspicuous display. They lease their cars, rent other people's holiday homes, and would happily outsource other aspects of their lifestyles. They reject the marketer's continual pressure to... View Details
- 15 May 2007
- First Look
First Look: May 15, 2007
case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301094 PublicationsThe Price of Immediacy Authors:George Chacko, Jakub W. Jurek, and Erik Stafford Periodical:Journal of Finance (forthcoming) Abstract This paper develops a new model of transaction... View Details
Keywords: Martha Lagace
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
in favor of your best customers? Can you use that information? You're not bothered by that? She was trained to handle this service. She was pumped because she had degrees of freedom. She could have rented a limo, written a ticket for... View Details
Keywords: by W. Earl Sasser
- 16 Sep 2008
- First Look
First Look: September 16, 2008
(e.g., documentaries) are held significantly longer than want DVDs (e.g., action films) within-customer. Similarly, we also predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
create platforms to automate peer-to-peer engagement, and leverage assets by sharing and renting vs. owning. They emphasize experimentation (“fail fast” without career limiting consequences) versus long-range strategic planning, operate... View Details
Keywords: by James Heskett
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
most hungry supply” Easterly advised seeking out suppliers who have never sold their services before. For example, a homeowner may not consider renting out his home to strangers until he learns he can manage the process through Airbnb.... View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
rents from firms producing and commercializing products. In this Industry Note, we describe the origin, evolution, costs, benefits, and future outlook for Patent Trolling in the United States. Purchase this case:... View Details
Keywords: Sean Silverthorne