Radio - Publications - Faculty & Research

Show Results For

← Page 7 of 128 Results

Sort by

Are you looking for?

08 Mar 2011
First Look

First Look: March 8

underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger... View Details

Keywords: Sean Silverthorne

15 Jul 2008
First Look

First Look: July 15, 2008

developing countries. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708030 Opening Pandora's Box Harvard Business School Case 607-135 Pandora.com provided a highly customizable online radio service... View Details

Keywords: Martha Lagace

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For example, Koç bought the Grundig brand in Germany. Grundig was... View Details

Keywords: by Sean Silverthorne

21 Jan 2009
First Look

First Look: January 21, 2009

options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective due to declining audiences,... View Details

Keywords: Martha Lagace

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

in The Reith Lectures, June 9th: British Broadcasting Corporatipn, Radio 4. Sanner, Margareta. 1994. "A Comparison of Public Attitudes toward Autopsy, Organ Donation, and Anatomic Dissection: A Swedish Survey." Journal of the... View Details

Keywords: by Michel Anteby; Health

28 Oct 2008
First Look

First Look: October 28, 2008

competitions. In 2007, Threadless was well on its way to selling more than a million and a half t-shirts. The success of Threadless has garnered significant media attention, the New York Times and USA's National Public Radio highlighting... View Details

Keywords: Martha Lagace