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Show Results For
- All HBS Web
(242)
- People (2)
- News (59)
- Research (149)
- Events (1)
- Multimedia (2)
- Faculty Publications (50)
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social media extensively for the... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
- 01 Sep 2014
- News
All For One
and mix freely. It hummed with activity. On a tour that first day, she was struck by just how animated the animation studio was—with frank discussions and heated arguments in every corner. And yet, as she spent more time there, she began to discern a commonality of... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
bankrupt the company. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53093 2017 The Moral Responsibility of Firms Corporate Moral Agency, Positive Duties, and Purpose By: Hsieh, Nien-hê Abstract—A long-standing question... View Details
Keywords: Sean Silverthorne
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
- Profile
Paola Lara
Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene.... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Purpose and Adventure in an Encore Career by Rick Walleigh (MBA 1974) and Wendy Walleigh (Wheatmark) Like many baby boomers reaching retirement, the Walleighs were too healthy, motivated, and interested in giving back to play golf for the... View Details
- 13 May 2014
- First Look
First Look: May 13
Publications August 2013 Harvard Business Review From Purpose to Impact: Figure Out Your Passion and Put It to Work By: Craig, Nick, and Scott Snook Abstract—We offer opinions on leadership. A need is seen for executives to have a... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
for the long-term. Our people see purpose beyond the built environment, creating value—and improving lives—through superior execution, innovative operations, and a passion for creating positive change in communities. Together, our teams... View Details
Keywords: Real Estate
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
the shopper with the elegant outfit as having a higher or similar status than the poorly dressed shopper. In the office, do the sneakers make the man?Photo: iStockPhoto The shop assistants in the study seemed to believe that the dressed-down client was View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details
- Profile
Minal Mehta
BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for underrepresented minority groups.... View Details