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Show Results For
- All HBS Web
(243)
- People (2)
- News (51)
- Research (144)
- Events (1)
- Multimedia (2)
- Faculty Publications (49)
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
- 20 Jul 2022
- News
Wired to be Inspired
organizations, a deep sense of purpose was their key to growth. Humans are wired to find meaning in what we do, and tapping into that can have a transformative effect on an organization—and the people who work there. Here, in a... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a View Details
- July 2015 (Revised April 2016)
- Case
Lomography: Analog in a Digital World
By: John T. Gourville, Karol Misztal and Emer Moloney
In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses... View Details
Keywords: Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Manufacturing Industry; Technology Industry
Gourville, John T., Karol Misztal, and Emer Moloney. "Lomography: Analog in a Digital World." Harvard Business School Case 516-006, July 2015. (Revised April 2016.)
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- October 1993 (Revised November 1994)
- Case
Michigan Manufacturing Corp.: The Pontiac Plant--1988
By: Clayton M. Christensen
Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Manufacturing Industry
Christensen, Clayton M. "Michigan Manufacturing Corp.: The Pontiac Plant--1988." Harvard Business School Case 694-051, October 1993. (Revised November 1994.)
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
- 01 Sep 2014
- News
All For One
and mix freely. It hummed with activity. On a tour that first day, she was struck by just how animated the animation studio was—with frank discussions and heated arguments in every corner. And yet, as she spent more time there, she began to discern a commonality of... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
bankrupt the company. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53093 2017 The Moral Responsibility of Firms Corporate Moral Agency, Positive Duties, and Purpose By: Hsieh, Nien-hê Abstract—A long-standing question... View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social media extensively for the... View Details
- Profile
Paola Lara
Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene.... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Purpose and Adventure in an Encore Career by Rick Walleigh (MBA 1974) and Wendy Walleigh (Wheatmark) Like many baby boomers reaching retirement, the Walleighs were too healthy, motivated, and interested in giving back to play golf for the... View Details
- 13 May 2014
- First Look
First Look: May 13
Publications August 2013 Harvard Business Review From Purpose to Impact: Figure Out Your Passion and Put It to Work By: Craig, Nick, and Scott Snook Abstract—We offer opinions on leadership. A need is seen for executives to have a... View Details
Keywords: Sean Silverthorne
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracy—and the Way to Renew Our Broken System By Raymond W. Baker (MBA 1960) Berrett-Koehler Publishers Over the last half century, capitalism has created... View Details
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
the shopper with the elegant outfit as having a higher or similar status than the poorly dressed shopper. In the office, do the sneakers make the man?Photo: iStockPhoto The shop assistants in the study seemed to believe that the dressed-down client was View Details