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  • All HBS Web  (2,623)
    • People  (2)
    • News  (448)
    • Research  (1,769)
    • Events  (19)
    • Multimedia  (18)
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Show Results For

  • All HBS Web  (2,623)
    • People  (2)
    • News  (448)
    • Research  (1,769)
    • Events  (19)
    • Multimedia  (18)
  • Faculty Publications  (762)
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  • 01 Dec 2016
  • News

HBS Alumni On Leading Their Alma Mater

true to ourselves and to the things that make us distinctive, while also evolving in a way that will allow us to take on these new challenges? “[Students] are valuing education more as a consumer—a purchased good versus an experience that... View Details
Keywords: Dan Morrell
  • 01 Oct 2000
  • News

College Daze

and COO is Jeff Bussgang (MBA 1995), intends to transform "Americans' lust for spending into college savings," the Boston Globe (July 13, 2000) reported. Companies that partner with UPromise will offer customers rebates on purchases in... View Details
  • 01 Aug 2014
  • News

A closer look at the industry of beauty

homogenization persists, the purchasing power of emerging economies, aging populations, and increasingly multiethnic US consumers has now led to a new sensitivity to diversity. Further, Jones has found that today's generation of industry... View Details
  • 24 Apr 2014
  • News

The art of thinking creatively

art collection, a practice that enhances the inventive corporate culture. “People are responsive to them,” Schwartz says. His effort at HBS is a collaborative one, and plays out in annual buying trips to purchase works with an art... View Details
  • 01 Sep 2006
  • News

Teamwork Testament

that Wachovia paid $24 billion to purchase it last May, the San Francisco Chronicle reported (June 4, 2006). In an interview with the couple, now in their 70s, Marion Sandler told the Chronicle, “We’ve almost never not worked together. We... View Details
  • 01 Dec 2002
  • News

Slam Dunk

currently teaches at Stanford Business School, and Grousbeck fils, a Boston venture capitalist, purchased the team in September for $360 million, the Boston Globe reported (September 29, 2002). Pagliuca, whose grandfather was a New York... View Details
  • 01 Dec 1997
  • News

Gregory Slayton (MBA '90)

software producer, ParaGraph International. In just sixteen months he secured stock options for all employees, increased overall revenues by 110 percent, and won over big clients such as Disney, Microsoft, and Apple. When ParaGraph was View Details
  • 01 Dec 2014
  • News

Dressing by Number

recommended clothing based on the data they provide; clients purchase only the items they love. The more information a customer gives Stitch Fix—the initial “style profile,” shared Pinterest boards, feedback on what works and what doesn’t... View Details
Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Sep 2017
  • News

A Jolt for the African Coffee Industry

offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while... View Details
Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade
  • 01 Jun 1999
  • News

A Random Sampling of HBS Graduates in the News

callers the opportunity to purchase the relevant CDs. The *CD service "enables real-time impulse buying," Chen told the Philadelphia Inquirer (February 11, 1999). "It is a lost sale if you can't act on it." Currently being tested in... View Details
Keywords: Nancy O. Perry
  • 01 Dec 2008
  • News

Innovation as P&G’s Key

the company had lost its fabled touch with consumers, whom he calls “the boss.” He rallied the company around the goal of delighting consumers at two “moments of truth”: first, when they purchase the product, and second, when they use it.... View Details
Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing
  • 30 May 2024
  • News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

shared an example of how her company uses behavioral economics to “nudge” people toward specific decisions. “After calorie labelling was introduced in New York City, people still purchased the same number of calories as before. Working... View Details
Keywords: Margie Kelley
  • 01 Mar 2016
  • News

Case Study: Paper Chase

Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of mouth will be slow, and will open up the category... View Details
  • 01 Jun 2004
  • News

Luxe Redux

not-so-new phenomenon. Simply put, it’s the act of buying things to make us feel better. Part of the experience is finding and purchasing that just-right something, but an equally important component is the thrill of the chase — the... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 01 Jun 2008
  • News

Immersion Program Digs Deep

contexts,” remarks Abrami, a fluent speaker of Chinese and Vietnamese who has lived in both countries. Another project proposed an e-solution to meet the needs of consumers who must finish newly purchased apartments; in China, a property... View Details
Keywords: immersion; Business Schools & Computer & Management Training; Educational Services
  • 15 Oct 2019
  • News

Innovative Thinking Fuels Nascent Startup Scene

Middle East three years before Uber arrived there (Uber purchased the company for $3.1 billion in 2019), and Anghami, a music streaming service that debuted in the MENA region with Arabic and international music a full six years before... View Details
  • 19 Feb 2008
  • News

The Scoop Behind the Silver Screen

estimated in advance by companies who specialize in this sort of analysis. Bonds can be purchased to cover cost overrun risks, too. And it doesn’t hurt to have the reality check of a bonding agent looking over the movie’s projected... View Details
Keywords: Arts, Entertainment; Business Schools & Computer & Management Training; Educational Services; Real Estate
  • 01 Feb 1998
  • News

New Releases

purchase on approval. This strategy, she explains, helped create elite patronage for the young Wedgwood brand. It was also one of the earliest recorded examples of "inertia selling" - a practice commonly used by book and music clubs... View Details
Keywords: Judith A. Ross
  • 01 Oct 2000
  • News

After the Revolution: Putting the Internet in Perspective

hours a day, has a development team instead of a staff, and has no checkout lines. Bricks-and-mortar firms such as Walgreens, on the other hand, must build physical stores and employ and train store staff. Customers have to show up in person to View Details
Keywords: Margie Kelley
  • 01 Sep 2014
  • News

Case Study: Declawing the Competition

products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use... View Details
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