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- Faculty Publications (30)
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- 15 Feb 2011
- First Look
First Look: Feb. 15
higher empathic concern for a person in need, which, in turn increased intentions to help. Download the paper: http://www.hbs.edu/research/pdf/11-079.pdf Platform Competition under Asymmetric Information Authors:Hanna Halaburda and Yaron... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
bookmakers interact? Will Betfair.com naturally come to dominate the industry, and if so how should the bookmakers react? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709417 Boston... View Details
Keywords: Martha Lagace
- 04 Jan 2012
- First Look
First Look: January 4
purchased bundles may not always purchase pure consoles, even though consoles may be cheaper than bundles. The type of bundling chosen is critical to extracting value from consumers, with pure bundling... View Details
Keywords: Carmen Nobel
- 17 Dec 2013
- First Look
First Look: December 17
facial tracking to explore how marketers can best use entertainment in ads to increase their effectiveness in increasing intent to purchase. The findings suggest that the optimal amount of entertainment differs by type of entertainment... View Details
Keywords: Carmen Nobel
- 31 Jan 2012
- First Look
First Look: Jan. 31
relative to their costs in evaluating a product. So the production method should not be relevant. Anecdotal evidence suggests otherwise. Six studies show how the production method of versioning may be perceived as unfair and unethical and lead to decreased View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
relative to costs. Interestingly, a company that exposes costs still sees a decent level of purchase intent even with a fairly high price markup. "We wanted to understand when cost transparency would be... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
highlights the issues around money market mutual funds in the financial crisis of 2008. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/209101-PDF-ENG eReading: Amazon's Kindle Bharat N. Anand, Peter W. Olson, and Mary... View Details
Keywords: Martha Lagace
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
careful about adding too many obligations to people’s already-full plates, even if their intention is to relieve stress through social interactions. And, if you’re on the receiving end of these invitations and can tactfully decline, do... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 26 Aug 2014
- First Look
First Look: August 26
Abstract—To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences... View Details
Keywords: Sean Silverthorne
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
- 30 Jun 2009
- First Look
First Look: June 30
increase in domestic investment, employment or R@amp;D—even for the firms that lobbied for the tax holiday stating these intentions and for firms that appeared to be financially constrained. Instead, a $1 increase in repatriations was... View Details
Keywords: Martha Lagace
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
influence what will eventually happen in the boardroom. However, many open questions remain about the factors that enable even people with good intentions to commit unethical acts. What are the tools organizations and their managers can... View Details
Keywords: by Sean Silverthorne
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
liquidity, and a bustling economy. Early this decade home price appreciation in many markets far exceeded the growth of income, he continued. By 2005 such a high rate of home price appreciation drew ever more investors to the market. Between 25 percent and 30 percent... View Details
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