Publications
Publications
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(13,371)
- Faculty Publications (3,622)
- June 2024
- Supplement
Zeswitz Music (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details
- June 2024
- Case
Tremblant Capital: Launching an Active ETF
By: Robin Greenwood, Luis M. Viceira and Robert Ialenti
The case highlights deliberations led by Brett Barakett, CEO and chief investment officer of Tremblant Capital, just months prior to launching an actively managed ETF, Tremblant Global (TOGA). However, his team continued to have reservations around the launch. On the... View Details
- June 2024
- Teaching Note
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details
- 2024
- Working Paper
Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups
By: Brian K. Baik and Albert Shin
We examine the role of investors on the media coverage of their private firm investments. Specifically, we survey VC investors and find that 78% of the respondents take active steps to increase their portfolio companies’ media coverage. The survey results also... View Details
- 2024
- Working Paper
Advancing Personalization: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
- June, 2024
- Book Review
Debunking Immigration Myths: A Review Essay of 'Streets of Gold: America’s Untold Story of Immigrant Success' (PublicAffairs, 2022) by Ran Abramitzky and Leah Boustan
By: Marco Tabellini
This essay reviews Streets of Gold: America’s Untold Story of Immigrant Success by Ran Abramitzky and Leah Boustan. This elegantly written book, highly accessible to both economists and non-economists, is a must-read for anyone interested in the topic of... View Details
- Summer 2024
- Article
The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms
By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu
In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details
- June 2024
- Article
The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity
By: Devon Proudfoot, Zachariah Berry, Edward H. Chang and Min B. Kay
Despite mixed evidence for the relationship between demographic diversity and creativity, we propose that observers hold a lay belief that demographic diversity increases creativity and apply this lay belief in judgments about teams and their creative work. Across... View Details
- June 2024
- Article
Valuing the Societal Impact of Medicines and Other Health Technologies: A User Guide to Current Best Practices
By: Jason Shafrin, Jaehong Kim, Joshua T. Cohen, Louis P. Garrison, Dana A. Goldman, Jalpa A. Doshi, Joshua Krieger, Darius N. Lakdawalla, Peter J. Neumann, Charles E. Phelps, Melanie D. Whittington and Richard Willke
This study argues that value assessment conducted from a societal perspective should rely on the Generalized Cost-Effectiveness Analysis (GCEA) framework proposed herein. Recently developed value assessment inventories—such as the Second Panel on Cost-Effectiveness’s... View Details
- May 2024
- Background Note
Net Revenue Retention: Unpacking the Dynamics of Customer Monetization
By: Elie Ofek, Barak Libai and Eitan Muller
Firms and investors alike are beginning to recognize the importance of tracking how revenues from existing customers are evolving over time and to appreciate the value in understanding what might explain changes in these revenues. Consequently, in addition to looking... View Details
- May 2024
- Supplement
gWorks (A)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
- May 2024
- Supplement
gWorks (B)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
- May 2024
- Background Note
Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect
By: Elie Ofek
Channels of distribution are a critical component of a firm’s go-to-market strategy. A company may elect to sell its products directly to customers (DTC) without the assistance of any intermediaries or, alternatively, it may seek several channel partners to help it... View Details
- May 2024 (Revised February 2025)
- Case
Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell
By: Jon M. Jachimowicz and Alexis Lefort
Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details
- May 2024
- Case
Pernod Ricard: Uncorking Digital Transformation
By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
- May 2024
- Supplement
GameStop: Social Media Finds a Cheat Code (B)
By: Joseph Pacelli and Sarah Mehta
This case accompanies “GameStop: Social Media Finds a Cheat Code (A),” no. 124-005. It provides an update on pertinent events from 2021 to 2023. View Details
- May 2024 (Revised January 2025)
- Technical Note
Health Care Payment in the United States
By: Robert S. Huckman, Jeff Charca and Craig Garthwaite
This document provides an overview of how various actors (e.g., physicians, hospitals, and other health care providers) are paid in the United States health care system. It is particularly focused on features of the payment system that contribute to strategic decisions... View Details
- 2024
- Working Paper
Immigrant Entrepreneurship: New Estimates and a Research Agenda
By: Saheel Chodavadia, Sari Pekkala Kerr, William R. Kerr and Louis Maiden
Immigrants contribute disproportionately to entrepreneurship in many countries, accounting for a quarter of new employer businesses in the US. We review recent research on the measurement of immigrant entrepreneurship, the traits of immigrant founders, their economic... View Details
- May 2024
- Article
Going Beyond the 'Self' in Self-control: Interpersonal Consequences of Commitment Strategies
By: Ariella S. Kristal and Julian Zlatev
Commitment strategies are effective mechanisms individuals can use to overcome self-control problems. Across seven studies (and two supplemental studies), we explore the negative interpersonal consequences of commitment strategy choice and use. In Study 1, using an... View Details
- May 2024
- Article
The Effect of Configural Processing on Mentalization
By: Katrina Fincher, Ting Zhang, Asteya Percaya, Adam Galinsky and Michael W. Morris
Eight studies (N = 2,561) reveal that how we perceptually process a person’s face affects our capacity to understand their mind. Studies 1A and B indicate this relationship functions via two separate pathways: (a) indirectly by increasing our sensitivity to the... View Details