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- All HBS Web (477)
- Faculty Publications (78)
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- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
Indonesia that enables merchants and creators to showcase and sell products promoted by creators. YouTube, Instagram, and Pinterest all have shoppable posts. Longer-form content. TikTok began with a 15-second limit. It announced in... View Details
Keywords: by John Deighton and Leora Kornfeld
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
economies—for understanding and managing the development of the space economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54487 in press Current Opinion in Psychology Making Seconds Count: When Valuing Time Promotes... View Details
Keywords: Dina Gerdeman
- 08 Oct 2013
- First Look
First Look: October 8
deployable, as TaKaDu engineers were spending up to two months implementing the system per client. Peleg also wondered if the company should continue to pursue sales leads from anywhere in the world or focus on one geographic market (and... View Details
Keywords: Sean Silverthorne
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
learn more about creating a sales playbook or experience venture from an investor’s perspective versus as the fundraiser. What tools are missing from your toolbox? What existing tools in your toolbox do you wish to HONE? For example, a... View Details
Keywords: by Julia Austin
- 06 Jan 2020
- Research & Ideas
Motivate Your High Performers to Share Their Knowledge
“People might be intimidated to approach the sales superstar and reveal that they are having problems because of self-image issues,” Stanton says. “And the best salespeople may want to hold on to their information because it gives them... View Details
Keywords: by Michael Blanding
- 24 Mar 2015
- First Look
First Look: March 24
Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
sorting work into departments, product divisions, and regions. Trouble is, managers in hierarchical organizations don't promote or reward risk and innovation—they rely on routine, and turn to the same trusted people to run key... View Details
Keywords: by Kim Girard
- 06 Mar 2012
- First Look
First Look: March 6
residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could promote the health and... View Details
Keywords: Sean Silverthorne
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
than 100 companies. "We were struck by how often that word 'conversation' kept popping up," Slind says. "CEOs, especially, expressed an aspiration to promote a conversation in their organization. They talked about wanting everyone to be... View Details
Keywords: by Carmen Nobel
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
White House as part of an effort to highlight the importance of the health of American manufacturing. At that time, the president lauded the Company as “a true American icon” and “one of the greats.” When the speaker of the house of representatives sought to View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
personal lives, but they often need the help of well-managed social institutions to succeed. Leaders have several structural devices they can use to promote this balance. For example, they can balance financial and symbolic rewards for... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
e-book market. New regulations have shaken up the e-book landscape in China, intensifying competition and prompting writers to work harder, according to research by Harvard Business School Professor Feng Zhu. Book contracts that give authors a share of View Details
Keywords: by Pamela Reynolds
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
at some of the social media missteps brands have taken over the past decade–and the lessons we’ve learned from them. Prioritizing technology over substance Maybe it’s because the medium seems so ephemeral, but digital brand managers are too often intent on creating... View Details
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
are either promoted or fired. While these systems are intended to spur hard work and high levels of performance, they also introduce potential risks. The determination of winners and losers in a tournament-based reward system is rarely... View Details
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
seems to support this logic. First, consumers themselves report a greater sensitivity (or awareness) of price than of quantity. Second, in tracking the sale of snack foods we found that consumers reacted greatly to periodic changes in... View Details
Keywords: by Manda Salls
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he insisted the employee had been... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
like candy and cigarettes, it wasn’t effective for packaging fresh food. In 1927, DuPont developed moisture-proof cellophane, food manufacturers started using it to package items like cakes and cheeses, and cellophane sales tripled... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
software engineers and UX designers. AI can be magical, but sales still win. Fred Wilson, venture capitalist and popular blogger, holds the view that “marketing is for companies who have sucky products.” Similarly, many AI founders... View Details
Keywords: by Rocio Wu