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Show Results For
- All HBS Web
(371)
- News (123)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women. "You can buy the classic trench coat forever. But we've introduced products that have View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
and our findings suggest that their text label policy might not move the needle much at all, at least when it comes to getting people to buy fewer sugary drinks.” What does move the needle, the researchers found, are warning labels based... View Details
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
intensity,” followed by patent filings that didn’t cite papers but referenced another patent that did. The least science-based products offered no connections to past research in their filings. "The added uncertainties and costs of tough... View Details
Keywords: by Avery Forman
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
coined the term “conspicuous consumption”) to television shows such as Lifestyles of the Rich and Famous. And if you didn’t actually have a life of leisure, you could pretend you did by buying increasingly affordable luxury brands like... View Details
Keywords: by Michael Blanding
- 01 Oct 2014
- What Do You Think?
Is Too Much Focus a Problem?
he continued, businesses can be 'raced' by drivers whose peripheral vision has failed. "They could see the clear track ahead of them as they initially led their markets but failed to notice the competitor coming up on the inside until it was too late." Seena... View Details
Keywords: by James Heskett
- 01 Mar 2018
- News
Every Trick in the Book
because they are selling you more than books. In the early 2000s, when these bookstores were competing with Amazon on price, they were losing; they will always lose in the face of Amazon’s buying power. But since the late 2000s, many... View Details
Keywords: April White
- 06 Jun 2008
- What Do You Think?
Why Don’t Managers Think Deeply?
rises to the top levels are very productive and very diligent individuals who tend not to reflect and are extremely efficient at deploying other people's ideas," implying that this type of leader is not likely to understand, encourage, or recognize deep thinking... View Details
Keywords: by Jim Heskett
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
a result, the customer will see more business value in the solution and be more likely to convert to a paid customer. (An added bonus for the startup: lower customer-acquisition cost.) Still, it’s proven difficult for entrepreneurs to... View Details
Keywords: by Rocio Wu
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
become an online reseller of used children's clothes, buying inventory from parents and reselling it to other parents. "The problem with the MSP model is that it is sometimes too slow and not sufficiently convenient for either side," says... View Details
Keywords: by Julia Hanna
- 14 Feb 2019
- Blog Post
LOVE At HBS
kids sometimes means disciplining them, letting them struggle and occasionally asking them to do things they don’t want to do. However, despite the challenges of parenthood I’ve found that my capacity to love expands every day. My love grew when we View Details
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
industry, such changes are more common. The Family Outsider Family Outsiders who make good CEO candidates can be entrepreneurs like Alejandro Birman, whose startup was so successful that it added more than $200 million to the sales of his... View Details
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
- 18 Sep 2019
- Op-Ed
WeWork—The IPO That Shouldn’t?
not to frame a public offering." To ameliorate some of the criticism, and to salvage its IPO, WeWork recently pivoted. It proposed its IPO valuation of $47 billion be slashed, added a woman to its board of directors, and, this past... View Details
- 06 Feb 2013
- What Do You Think?
Is ‘Conscious Capitalism’ an Antidote to Income Inequality?
but it is all too easy to fill in the 'facts' after history takes place, and then very difficult to duplicate in another arena." Gerald Nanninga added " capitalism has a bias for making money Hence, one needs to make social good more... View Details
Keywords: by James Heskett
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
start is to revisit the team’s sense of shared purpose. Revisit your shared purpose. A relaunch ensures that every team member understands and buys into the clear and specific goals that the team has been mobilized to accomplish. It is an... View Details
Keywords: by Tsedal Neeley
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
College and the University of Miami that culminated with a last-minute Hail Mary pass by BC quarterback Doug Flutie. “I was totally blown away. I’ve been a fan ever since,” Chung says, adding that he and his family continued to watch... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
of about $70 billion. Daft's solution was an aggressive shift in the opposite direction. On taking over, he avowed, "The world in which we operate has changed dramatically, and we must change to succeed. No one drinks globally. Local people get thirsty and View Details
Keywords: by Pankaj Ghemawat
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
advantage. Lagace: What advice do you have for conventional firms looking to explore platforms? Yoffie: There are three potential strategies. You can belong to an existing platform, buy a platform if time to market is critical, or build... View Details
Keywords: by Martha Lagace
- 01 Jun 2010
- News
The MBA at a Crossroads
at a Crossroads. (Read the Q&A) The deans had reason to be concerned. The business of business education is in the midst of dramatic change. There are clear trends away from two-year, full-time programs; increased questioning of the value View Details