Publications

February 1999 (Revised May 1999)
Case

Onsale, Inc.

Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details

Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry

01 Mar 2011
News

HBS Faculty Approves Curriculum Innovations

and resulted in the January 19 faculty vote. NOHRIA: "Now is the right time to act to take the Harvard Business School MBA Program to the next level." “We don’t do anything without a lot of thought and care. That’s what makes us who we are,” said View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2012
News

FIELD 3 Tests Students

practiced while working with global partner organizations during FIELD 2. “Our objective with FIELD 3 was to provide students with an opportunity to apply and integrate the knowledge, skills, and tools acquired in the first-year curriculum,” says Senior Associate Dean... View Details

Keywords: FIELD program

March 2009
Case

The Hotel Bed Wars

This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel... View Details

Keywords: Competitive Strategy; Problems and Challenges; Customization and Personalization; Customers; Accommodations Industry

October 2005 (Revised March 2006)
Module Note

Rethinking Positioning

Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details

Keywords: Product Positioning; Brands and Branding; Marketing

April 2004 (Revised March 2006)
Teaching Note

Inside Intel Inside (TN)

Teaching Note to (9-502-083). View Details

Keywords: Semiconductor Industry

August 2003 (Revised November 2005)
Teaching Note

Electronic Arts Introduces The Sims Online (TN)

Teaching Note for (9-503-008). View Details

Keywords: Entertainment and Recreation Industry

February 2003 (Revised February 2006)
Teaching Note

BMWFilms (TN)

Teaching Note for (9-502-046). View Details

Keywords: Auto Industry; United States

June 2002 (Revised September 2005)
Case

Online Music Distribution in a Post-Napster World

Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details

Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry

November 2001 (Revised August 2002)
Case

Audio Spotlight, The

Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to... View Details

Keywords: Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation

August 1999
Teaching Note

Onsale, Inc. TN

Teaching Note for (9-599-091). View Details

Keywords: Retail Industry

01 Dec 2019
News

From Das’s Desk

the following suite of podcasts—with no end of new ideas in sight. After Hours – Professors Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee enjoy a free-form exchange of ideas around the intersection of... View Details

Keywords: podcasts; lifelong learning; alumni; Colleges, Universities, and Professional Schools; Educational Services

January 2007
Class Lecture

Brand Positioning (FSS)

Keywords: Brands and Branding; Product Positioning

Find at Harvard

July 2004 (Revised March 2006)
Teaching Note

Vans: Skating on Air (TN)

Teaching Note to (9-502-077). View Details

Keywords: Apparel and Accessories Industry

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

January 2000
Teaching Note

Autobytel.com (TN)

Teaching Note for (9-500-015). View Details

Keywords: Auto Industry