Professor Bill George - Publications - Faculty & Research

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

all that changed. HBS associate professor Robert Huckman, professor Gary Pisano, and research associate Virginia Fuller tell that story in "JetBlue Airways: Valentine's Day 2007," a case taught in... View Details

Keywords: by Julia Hanna; Air Transportation

19 Mar 2012
HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

divisive. He even coined a term for the conversion: "Englishnization." "This issue is explosive," says Assistant Professor Tsedal Neeley, who tracks Rakuten's journey in her case Language and Global... View Details

Keywords: by Kim Girard

17 Nov 2009
First Look

First Look: Nov. 17

Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative... View Details

Keywords: Martha Lagace

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

Perhaps no technology company outside of IBM has been able to keep on top of the industry as much as Microsoft. What's more, Bill Gates & Co. have achieved this success during times of incredible technological transformation, usually... View Details

Keywords: by Sean Silverthorne

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

Business School Professor Amy Edmondson argues in her new book Right Kind of Wrong: The Science of Failing Well. Alimta is an example of an “intelligent failure,” Edmondson says, because the scientists developing it had no way to advance... View Details

Keywords: by Michael Blanding

23 Dec 2009
Working Paper Summaries

The Global Agglomeration of Multinational Firms

Keywords: by Laura Alfaro & Maggie Chen

Article

Sustainability, Business, and Health

By: George Serafeim, Amanda M. Rischbieth and Howard K. Koh

The coronavirus disease 2019 (COVID-19) pandemic has demonstrated that response demands involvement from every sector of society. As a major example, some businesses have stepped up in ways previously unimaginable. Garment companies have repurposed production to face... View Details

Keywords: COVID; COVID-19; Sustainability; Health And Wellness; Corporate Social Responsibility; Health Pandemics; Health; Corporate Social Responsibility and Impact; Corporate Accountability; Health Care and Treatment

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06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

Someone is out to shoot down your best ideas. Do you know how to defend yourself? In their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, HBS professor emeritus John P. Kotter and University of British Columbia View Details

Keywords: by John Kotter & Lorne A. Whitehead

23 May 2011
Research & Ideas

Corporate Sustainability Reporting: It’s Effective

That's the question that professor George Serafeim set out to answer with the working paper The Consequences of Mandatory Corporate Sustainability Reporting. Coauthored with London Business School's Ioannis... View Details

Keywords: by Michael Blanding

08 Jul 2010
Working Paper Summaries

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

Keywords: by Laura Alfaro & Maggie Chen

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

players, and actors—can teach us a number of strategies for distinguishing lies from truth. 1. Listen With All Your Senses University of California Medical School, San Francisco, professor Paul Ekman has pioneered the study of what he... View Details

Keywords: by Michael Wheeler

19 Jul 2016
First Look

July 19, 2016

ecosystem whose interests were not aligned. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51375 Shareholder Activism on Sustainability Issues By: Grewal, Jody, George Serafeim, and Aaron Yoon Abstract—Shareholder... View Details

Keywords: Sean Silverthorne

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

participants get from price discrimination—even for those firms that currently get the biggest discounts. [ ] Simplified Billing. A fundamental function of pricing is to convey information to consumers and competitors. Current billing... View Details

Keywords: by Michael E. Porter; Health

30 Jan 2007
First Look

First Look: January 30, 2007

in business, Bill George—the highly respected former CEO of Medtronic and current Harvard Business School professor—describes how anyone can become an authentic leader. In this leadership tour de force, View Details

Keywords: Martha Lagace

26 Jun 2013
Op-Ed

A Roadmap for Afghanistan’s Economic Future

to President George H. W. Bush's "thousand points of light." Fittingly, Roshan is Persian for "light." Hopefully, that's a good sign for Afghanistan's future. View Details

Keywords: by Tarun Khanna

12 Jun 2012
First Look

First Look: June 12

http://www.guilford.com/cgi-bin/cartscript.cgi?page=pr/vazire.htm&dir=pp/sapp&cart_id=525067.3094 Short-Termism: Don't Blame Investors Authors:Francois Brochet, George Serafeim, and Maria Loumioti Publication:Harvard Business... View Details

Keywords: Sean Silverthorne

04 Sep 2012
Research & Ideas

Book Excerpt: Indispensable: When Leaders Really Matter

In his new book, Indispensable: When Leaders Really Matter, Harvard Business School Assistant Professor Gautam Mukunda addresses the question of whether leaders create history or are created by it. In this excerpt from Chapter One, he... View Details

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

Here's another bit of conventional wisdom on proper sequencing: "Get your own house in order first." Yet this was not the path that President George H. W. Bush followed in preparing for the first Gulf War. Instead of approaching... View Details

Keywords: by James K. Sebenius

20 Dec 2004
Research & Ideas

How an Order Views Your Company

Over a dozen years ago, HBS professors Ben Shapiro and Kash Rangan conducted research with colleague John J. Sviokla, focusing on the impact that a company's order management cycle (OMC) has on customers. Think of OMC as the process that... View Details

Keywords: by Sarah Jane Johnston

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

Souls, Healthy Minds by philosopher John Kaag. This book is a fantastic summary of the life and work of William James, the father of modern psychology, and a professor right here at Harvard. James endured intense personal struggles and is... View Details

Keywords: by Dina Gerdeman

Publications