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    • All HBS Web  (2,043)
      • Faculty Publications  (155)

      Product Life CycleRemove Product Life Cycle →

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      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
      • 1998
      • Chapter

      Resource Configurations Over the Life Cycle of Ventures

      By: M. M. Hart, C. Brush and P. Greene
      Keywords: Business Ventures; Resource Allocation
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      Hart, M. M., C. Brush, and P. Greene. "Resource Configurations Over the Life Cycle of Ventures." In Frontiers of Entrepreneurship Research, 1997: Proceedings of the 17th Annual Entrepreneurship Research Conference, edited by W. Bygrave. Babson Park, MA: Babson College, 1998.
      • Article

      The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982

      By: Shane Greenstein and James B. Wade
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      Greenstein, Shane, and James B. Wade. "The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982." RAND Journal of Economics 29, no. 4 (Winter 1998): 772–789.
      • 1997
      • Book

      Finding Time: How Corporations, Individuals, and Families Can Benefit from New Work Practices

      By: Leslie Perlow
      Why do Americans work so hard? Are the long hours spent at work really necessary to increase organizational productivity? Perlow documents the work life of employees who assume that for their own success and the success of their organization they must put in extended... View Details
      Keywords: Time Management; Working Conditions; Work-Life Balance; Performance Productivity
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      Perlow, Leslie. Finding Time: How Corporations, Individuals, and Families Can Benefit from New Work Practices. Ithaca, NY: Cornell University Press, 1997.
      • February 1997
      • Article

      Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis

      By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
      Keywords: Product; Research and Development; Business Ventures
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      Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis." Journal of Marketing Research (JMR) 34, no. 1 (February 1997): 36–49.
      • May 1996 (Revised March 1998)
      • Case

      SaleSoft, Inc. (A)

      By: Das Narayandas
      SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
      Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
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      Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
      • July 1995
      • Article

      Of Life Cycles Real and Imaginary: The Unexpectedly Long Old Age of Optical Lithography

      By: Rebecca M. Henderson
      Keywords: Health
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      Henderson, Rebecca M. "Of Life Cycles Real and Imaginary: The Unexpectedly Long Old Age of Optical Lithography." Research Policy 24, no. 4 (July 1995): 631–643.
      • November 1994 (Revised February 1996)
      • Case

      Toy World, Inc.

      By: W. Carl Kester
      A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit arrangements. A rewritten version of an earlier case. View Details
      Keywords: Working Capital; Business Cycles; Cash Flow; Forecasting and Prediction; Investment Funds; Financial Statements
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      Kester, W. Carl. "Toy World, Inc." Harvard Business School Case 295-073, November 1994. (Revised February 1996.)
      • June 1994 (Revised September 1994)
      • Background Note

      Beating the Commodity Magnet

      By: V. Kasturi Rangan and George T. Bowman
      All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
      Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry
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      Rangan, V. Kasturi, and George T. Bowman. "Beating the Commodity Magnet." Harvard Business School Background Note 594-122, June 1994. (Revised September 1994.)
      • June 1994
      • Background Note

      Scope and Challenge of Business-to-Business Marketing

      By: V. Kasturi Rangan
      Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
      Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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      Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
      • May 1994
      • Background Note

      Managing Market Complexity: A Three-Ring Circus

      By: V. Kasturi Rangan
      Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
      Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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      Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
      • January 1994 (Revised March 1995)
      • Background Note

      Power Dynamics in Organizations

      By: Linda A. Hill
      Designed to introduce the concepts of power and power dynamics to students in the MBA second-year elective course Power and Influence. Defines "power" and "influence," and explores the role of power dynamics in managerial work and in the life of organizations. Combats... View Details
      Keywords: Power and Influence; Organizations; Conflict and Resolution
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      Hill, Linda A. "Power Dynamics in Organizations." Harvard Business School Background Note 494-083, January 1994. (Revised March 1995.)
      • 1994
      • Article

      Accelerating the Design-build-test Cycle for Effective Product Development

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Design; Product; Research and Development
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      Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
      • spring 1991
      • Article

      Breaking the Cycle of Failure in Services

      By: Leonard A. Schlesinger and James Heskett
      Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This... View Details
      Keywords: Goals and Objectives; Service Delivery; Success; Failure; Management Skills; Service Industry
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      Schlesinger, Leonard A., and James Heskett. "Breaking the Cycle of Failure in Services." MIT Sloan Management Review 32, no. 3 (spring 1991): 17–28.
      • August 1989 (Revised May 1991)
      • Case

      Grosvenor Park

      By: William J. Poorvu and Katherine Sweetman
      Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details
      Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland
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      Poorvu, William J., and Katherine Sweetman. "Grosvenor Park." Harvard Business School Case 390-010, August 1989. (Revised May 1991.)
      • January 1989
      • Background Note

      Managing Information Technology: System Development

      By: James I. Cash Jr. and Thomas H. Davenport
      Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system... View Details
      Keywords: Design; Information Technology; System
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      Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: System Development." Harvard Business School Background Note 189-132, January 1989.
      • July 1986 (Revised April 1989)
      • Background Note

      Note on Sources of Comparative Advantage

      By: David B. Yoffie and John J. Coleman
      After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative... View Details
      Keywords: Competitive Advantage
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      Yoffie, David B., and John J. Coleman. "Note on Sources of Comparative Advantage." Harvard Business School Background Note 387-024, July 1986. (Revised April 1989.)
      • April 1986 (Revised September 1993)
      • Case

      Sun Microsystems, Inc. (A)

      By: Steven C. Wheelwright
      Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details
      Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry
      Citation
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      Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
      • 1984
      • Chapter

      International Trade: The Product Life Cycle Approach

      By: L. T. Wells Jr.
      Keywords: Product; Trade
      Citation
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      Wells, L. T., Jr. "International Trade: The Product Life Cycle Approach." In International Business: Issues and Concepts, edited by Reed Moyer. New York: John Wiley & Sons, 1984. (Reprint from The Product Life Cycle and International Trade.)
      • 1982
      • Chapter

      Managing Innovation Over the Product Life Cycle

      By: M. Tushman
      Keywords: Product; Innovation and Management
      Citation
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      Tushman, M. "Managing Innovation Over the Product Life Cycle." In Reading in the Management of Innovation, edited by W. Moore and M. Tushman. Marshfield, MA: Pitman Publishing, 1982.
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