Publications

Publications

Filter Results: (577) Arrow Down

Show Results For

← Page 7 of 577 Results →
  • Web

Live from Klarman Hall - Alumni

rhetoric has made failure downright fashionable. Here’s the problem: The sunny rhetoric in books, articles, and podcasts is too often simplistic and superficial. It fails (!) to make the crucial distinctions that separate good View Details
  • 2017
  • Working Paper

Business and Sustainability: New Business History Perspectives

By: Ann-Kristin Bergquist
This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details
Keywords: Environmental Sustainability; Business History; Perspective
Related
  • 03 Oct 2022
  • Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

the VC firm risk supporting an entrepreneur with a questionable track record? A recent paper might contain the answer. Entrepreneurs coming off an initial VC-backed failure often see their careers accelerate in their follow-on job, as... View Details
Keywords: by Sean Silverthorne
  • 22 Jun 2009
  • Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

system to an entirely new level," he warns. But Moss has a fix: The federal government should slap tough new regulations on all firms that pose "systemic risk" —the risk that a failure of one institution could wreak havoc across the... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • 02 Apr 2013
  • First Look

First Look: April 2

Procafecol launches the first Juan Valdez cafés and a packaged coffee line, putting Colombian coffee into competition with many of its traditional customers. The case examines the successes and failures of the first five years of the new... View Details
Keywords: Sean Silverthorne
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Related
  • 11 Feb 2014
  • First Look

First Look: February 11

Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details
Keywords: Sean Silverthorne
  • November 2009
  • Article

Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

By: Nava Ashraf, Xavier Gine and Dean Karlan
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops... View Details
Keywords: Export Crop; Field Experiment; Food Safety Standards; Plant-Based Agribusiness; Trade; Profit; Marketing; Standards; Failure; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Kenya; European Union
Related
  • August 2017 (Revised November 2021)
  • Case

Ryan Greene at Rainier Wearables

By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton
This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details
Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career
Related
  • Research Summary

Overview

By: Joshua Lev Krieger
In examining the competitive dynamics of R&D strategy, Josh has become particularly interested in how the introduction of new knowledge generated by rivals impacts the direction of R&D efforts. Understanding how new information alters project portfolio decisions is... View Details
  • Article

Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies

By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details
Keywords: Platform Strategy; Repositioning; Cost-cutting; Intra-firm Learning; Multi-Sided Platforms; Cost Management; Product Positioning; Organizational Structure; Competitive Strategy; Knowledge Acquisition; Journalism and News Industry
Related
  • 08 Jul 2014
  • First Look

First Look: July 8

http://hbr.org/2014/07/unlock-the-mysteries-of-your-customer-relationships/ar/1 July-August 2014 Harvard Business Review Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization By: Bazerman, Max... View Details
Keywords: Carmen Nobel
  • March 2023
  • Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
Related
  • 16 Oct 2012
  • First Look

First Look: October 16

location decisions of these firms upon moving to western Germany were driven by non-economic factors and heuristics rather than existing industrial conditions. Relocating firms increased the likelihood of incumbent failure in destination... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

  Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Faculty & Research

future. Recent Publications Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas July–August 2025 | Article | Harvard Business Review How companies market their AI systems affects the repercussions they face when their View Details
  • 02 Sep 2014
  • First Look

First Look: September 2

legacy labor and health care costs-is seriously incomplete and that GM's share collapsed for many of the same reasons that many of the other highly successful American firms of the 50s, 60s, and 70s were forced from the market, including a View Details
Keywords: Sean Silverthorne
  • Web

Great American Business Leaders of the 20th Century - Leadership

Edward T. Bedford Corn Products Refining Company, 1906–1930 Edward J. Bednarz Pinkerton's, 1967–1979 Olive Ann M. Beech Beech Aircraft Corporation, 1950–1968 Eugene N. Beesley Eli Lilly & Company, 1969–1973 Hernand Behn International... View Details
  • Program

Competing in the Age of Digital Platforms

business Understand the unique dynamics of platform businesses and markets Identify the critical factors for success and failure of a platform business Recognize the social and ethical responsibilities of running a platform business... View Details
  • 09 Aug 2011
  • First Look

First Look: August 9

clients. We stated that even honest auditors were incapable of independence within the current regulatory framework. We document the failure to make sufficient changes to our institutions, highlight the barriers to needed changes, and... View Details
Keywords: Sean Silverthorne