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  • All HBS Web  (2,907)
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    • News  (493)
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  • May 2018 (Revised January 2019)
  • Teaching Note

Designing a Compliance Program at AB InBev

By: Eugene Soltes
Teaching Note for HBS No. 118-071. View Details
Keywords: Governance; Crime and Corruption; Governance Compliance; Consumer Products Industry; Africa; Europe; India; North America
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Soltes, Eugene. "Designing a Compliance Program at AB InBev." Harvard Business School Teaching Note 118-126, May 2018. (Revised January 2019.)
  • April 1983
  • Supplement

Dansk Designs Ltd.: The Administration of Creativity, Video I

By: Hugo Uyterhoeven
Presents various members of the Dansk organization during conversations and meetings concerning issues arising in the design, production, and marketing of Dansk's product line. Focuses on the individual's role in the company, and on the interaction between marketing... View Details
Keywords: Independent Innovation and Invention; Leadership Development; Marketing; Production; Organizational Design; Creativity
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Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video I." Harvard Business School Video Supplement 883-515, April 1983.
  • January 2019 (Revised February 2020)
  • Case

Roush Performance: How to Design a Sales Force Compensation Plan

By: Doug J. Chung
Roush Performance manufactured and marketed factory-modified performance vehicles and high-end aftermarket automotive performance parts. Since its inception, Roush Performance had focused on building its engineering technology competency and diversifying its product... View Details
Keywords: Sales Force Management; Motivation; Compensation; Salary; Commissions; Bonuses; Quotas; Salesforce Management; Compensation and Benefits; Motivation and Incentives
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Chung, Doug J. "Roush Performance: How to Design a Sales Force Compensation Plan." Harvard Business School Case 519-066, January 2019. (Revised February 2020.)
  • August 1995
  • Teaching Note

Crown Equipment Corporation: Design Services Strategy TN

By: Gary P. Pisano
Teaching Note for (9-991-031) and (9-991-032). View Details
Keywords: Strategy; Design; Product Design; Industrial Products Industry; Industrial Products Industry
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Pisano, Gary P. "Crown Equipment Corporation: Design Services Strategy TN." Harvard Business School Teaching Note 696-042, August 1995.
  • June 2010
  • Teaching Note

Design Thinking and Innovation at Apple (TN)

By: Stefan H. Thomke
Teaching Note for 609066. View Details
Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Electronics Industry
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Thomke, Stefan H. "Design Thinking and Innovation at Apple (TN)." Harvard Business School Teaching Note 610-105, June 2010.
  • June 2011 (Revised October 2012)
  • Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao
When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details
Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China
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Shih, Willy, Kamen Bliznashki, and Fan Zhao. "IBM China Development Lab Shanghai: Capability by Design." Harvard Business School Case 611-055, June 2011. (Revised October 2012.)
  • August 1994 (Revised May 1997)
  • Case

Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details... View Details
Keywords: Cost Management; Product Design; Business Strategy; Product Development; Consumer Products Industry
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Cooper, Robin. "Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products." Harvard Business School Case 195-072, August 1994. (Revised May 1997.)
  • September 2003 (Revised January 2004)
  • Case

Alessi: Evolution of an Italian Design Factory (D)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
Keywords: Design; Consumer Products Industry
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Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (D)." Harvard Business School Case 504-022, September 2003. (Revised January 2004.)
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 8 Rationalizing Flow Processes

By: Carliss Y. Baldwin
The purpose of this chapter is to examine the value structure of flow production processes and to explain why it is necessary to rationalize flow processes using the tools of systematic management. I first explain the problems facing managers of multi-step flow... View Details
Keywords: Flow Processes; Bottlenecks; Systematic Management; Production; Management; Problems and Challenges
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 8 Rationalizing Flow Processes." Harvard Business School Working Paper, No. 20-032, September 2019.
  • May 1997
  • Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997.
  • August 2001 (Revised March 2003)
  • Background Note

Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design

Two groups of people start out with the same task, equipped with the same resources and the same initial conditions. One, however, consistently beats the other. What are the differences between what the two groups are doing, and what can we adopt from the better... View Details
Keywords: Management; Product Design; Auto Industry; Japan
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Spear, Steven J. "Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design." Harvard Business School Background Note 602-035, August 2001. (Revised March 2003.)
  • 2007
  • Working Paper

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details

Keywords: Product Design; Adaptation; Software; Information Technology Industry
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MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin. "The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry." Harvard Business School Working Paper, No. 08-038, December 2007.
  • May 1992 (Revised July 1994)
  • Case

Breaking with the Past?: Four Examples of Product Change

Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details
Keywords: Product Design; Change; Information Technology Industry; Computer Industry; Telecommunications Industry; Electronics Industry
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Dhebar, Anirudh S. "Breaking with the Past?: Four Examples of Product Change." Harvard Business School Case 592-097, May 1992. (Revised July 1994.)
  • January 1990 (Revised February 1990)
  • Case

MSA: The Software Company--Planning the AMAPs Product Line

By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
Keywords: Product; Marketing; Mathematical Methods; Software
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Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)
  • April 1988 (Revised April 1991)
  • Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details
Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry
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Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
  • February 1977 (Revised April 1983)
  • Supplement

Corning Glass Works: The Electronic Products Division (C)

By: Michael Beer
Supplements the (B) case. Designed as an end-of-class handout. View Details
Keywords: Electronics Industry
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Beer, Michael. "Corning Glass Works: The Electronic Products Division (C)." Harvard Business School Supplement 477-074, February 1977. (Revised April 1983.)
  • October 2003
  • Teaching Note

Herman Miller (A): Innovation by Design (TN)

By: Sandra J. Sucher
Teaching Note to (9-602-023). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
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Sucher, Sandra J. "Herman Miller (A): Innovation by Design (TN)." Harvard Business School Teaching Note 604-056, October 2003.
  • July–August 2015
  • Article

Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

By: Amos Winter and Vijay Govindarajan
Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details
Keywords: Innovation Strategy; Emerging Markets
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Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
  • September 2003 (Revised February 2004)
  • Case

Alessi: Evolution of an Italian Design Factory (C)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
Keywords: Design; Consumer Products Industry; Italy
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Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (C)." Harvard Business School Case 504-020, September 2003. (Revised February 2004.)
  • March 2000 (Revised January 2001)
  • Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development
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Bartlett, Christopher A., and Meg Wozny. "Microsoft's Vega Project: Developing People and Products." Harvard Business School Case 300-004, March 2000. (Revised January 2001.)
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