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    • All HBS Web  (1,121)
      • Faculty Publications  (172)

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      • October 2007 (Revised April 2009)
      • Case

      TH!NK: The Norwegian Electric Car Company

      By: Joseph B. Lassiter III and David Kiron
      On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
      Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway
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      Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)
      • September 2007 (Revised January 2008)
      • Case

      Tata Motors: The Tata Ace

      By: Krishna G. Palepu and Vishnu Srinivasan
      Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details
      Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India
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      Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
      • Article

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology... View Details
      Keywords: Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California Management Review 50, no. 1 (Fall 2007): 278–296.
      • July 2007 (Revised May 2008)
      • Case

      Central Bank: The ChexSystemsSM QualiFile® Decision

      By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Peter Tufano and Emily McClintock
      The "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking... View Details
      Keywords: Central Banking; Knowledge Management; Customer Satisfaction; Risk Management; Risk and Uncertainty; Decision Making; Banking Industry; United States
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      Campbell, Dennis, Francisco de Asis Martinez-Jerez, Peter Tufano, and Emily McClintock. "Central Bank: The ChexSystemsSM QualiFile® Decision." Harvard Business School Case 208-029, July 2007. (Revised May 2008.)
      • June 2007 (Revised April 2016)
      • Case

      Octone Records

      By: Anita Elberse and Elie Ofek
      In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
      Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
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      Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
      • 11 Jan 2007
      • Conference Presentation

      How User Innovations become Commercial Products

      By: Carliss Y. Baldwin and Eric von Hippel
      Keywords: Innovation and Invention
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      Baldwin, Carliss Y., and Eric von Hippel. "How User Innovations become Commercial Products." Paper presented at the HBS Technology and Operations Management Seminar, Boston, MA, January 11, 2007.
      • December 2006 (Revised February 2009)
      • Case

      China Merchants Bank: Here Just For You

      By: F. Warren McFarlan, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo and Yan Yang
      Founded in 1987, China Merchants Bank (CMB) is a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly evolving Chinese banking sector. With a relatively small branch network when compared to its larger competitors, CMB uses an... View Details
      Keywords: Credit Cards; Information Technology; Technological Innovation; Innovation Leadership; Competitive Strategy; Initial Public Offering; Emerging Markets; Opportunities; Banking Industry; China; Hong Kong
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      McFarlan, F. Warren, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo, and Yan Yang. "China Merchants Bank: Here Just For You." Harvard Business School Case 307-081, December 2006. (Revised February 2009.)
      • December 2006 (Revised October 2007)
      • Case

      Monsanto: Realizing Biotech Value in Brazil

      By: David E. Bell and Mary L. Shelman
      In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details
      Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil
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      Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil." Harvard Business School Case 507-018, December 2006. (Revised October 2007.)
      • December 2006
      • Article

      How User Innovations Become Commercial Products: A Theoretical Investigation and a Case Study

      By: Carliss Y. Baldwin, Christoph Hienerth and Eric von Hippel
      Keywords: Innovation and Invention; Product; Theory; Information
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      Baldwin, Carliss Y., Christoph Hienerth, and Eric von Hippel. "How User Innovations Become Commercial Products: A Theoretical Investigation and a Case Study." Research Policy 35, no. 9 (December 2006).
      • May 2006
      • Case

      A123Systems

      By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon
      A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details
      Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts
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      Bowen, H. Kent, Kenneth P Morse, and Douglass Cannon. "A123Systems." Harvard Business School Case 606-114, May 2006.
      • March 2006 (Revised April 2006)
      • Case

      NOK (A)

      By: Das Narayandas and Kate Attea
      Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details
      Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization
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      Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)
      • January 2006
      • Case

      Jack Strang at SequenceLabs

      By: Mukti Khaire, John J. Gabarro and Lynda M. Applegate
      How can entrepreneur manage his firm if things go wrong despite having a great idea, a solid team, and financial backing? Jack Strang founded a biotech firm with his friend Peter Evans, to develop molecular pathway-based "cures" for metabolic disorders. The idea was... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Venture Capital; Factories, Labs, and Plants; Business Growth and Maturation; Failure; Biotechnology Industry
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      Khaire, Mukti, John J. Gabarro, and Lynda M. Applegate. "Jack Strang at SequenceLabs." Harvard Business School Case 806-088, January 2006.
      • June 2005 (Revised March 2006)
      • Case

      E Ink in 2005

      By: David B. Yoffie and Barbara Mack
      Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
      Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Consumer Products Industry
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      Yoffie, David B., and Barbara Mack. "E Ink in 2005." Harvard Business School Case 705-506, June 2005. (Revised March 2006.)
      • April 2005
      • Teaching Note

      Boeing 787: The Dreamliner (TN)

      By: Richard L. Nolan and Suresh Kotha
      Teaching Note to (9-305-101). View Details
      Keywords: Commercialization; Competition; Production; Transformation; Service Operations; Air Transportation Industry
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      Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner (TN)." Harvard Business School Teaching Note 305-104, April 2005.
      • March 2005
      • Case

      Henkel Iberica (A)

      By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
      In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details
      Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain
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      Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005.
      • April 2004
      • Case

      D-Wave Systems: Building a Quantum Computer

      By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson
      D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details
      Keywords: Business Model; Business Startups; Engineering; Investment; Intellectual Property; Product Development; Research and Development; Commercialization; Computer Industry
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      MacCormack, Alan D., Ajay Agrawal, and Rebecca Henderson. "D-Wave Systems: Building a Quantum Computer." Harvard Business School Case 604-073, April 2004.
      • March 2004 (Revised June 2006)
      • Case

      Journey to Sakhalin: Royal Dutch/Shell in Russia (A)

      By: Rawi E. Abdelal
      Operations of Royal Dutch/Shell in Russia included a strategic alliance with Gazprom, the country's natural gas monopoly, the development of the Salym oil fields in Siberia, and a small retail refilling network in St. Petersburg. Focuses on the Sakhalin II project.... View Details
      Keywords: Decision Making; Energy Generation; Foreign Direct Investment; Lawfulness; Agreements and Arrangements; Alliances; Business and Government Relations; Energy Industry; Russia
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      Abdelal, Rawi E. "Journey to Sakhalin: Royal Dutch/Shell in Russia (A)." Harvard Business School Case 704-040, March 2004. (Revised June 2006.)
      • October 2003 (Revised February 2004)
      • Case

      Strategic Inflection: TiVo in 2003 (A)

      By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
      Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
      Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
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      Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
      • February 2003 (Revised March 2006)
      • Case

      Centre Suisse d'Electronique et de Microtechnique (CSEM)

      By: Michael E. Porter, Willis M. Emmons III and Christian Fenner
      Le Centre Suisse d'Electronique et de Microtechnique S.A. (CSEM)--the Swiss Center for Electronics and Microtechnology--was a major nonprofit research institution located in Neuchatel, Switzerland, with roots in the Swiss watch industry. CSEM maintained close links to... View Details
      Keywords: Cooperation; Information Technology; Alliances; Research and Development; Performance Productivity; Innovation and Invention; Nonprofit Organizations; Electronics Industry; Switzerland
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      Porter, Michael E., Willis M. Emmons III, and Christian Fenner. "Centre Suisse d'Electronique et de Microtechnique (CSEM)." Harvard Business School Case 703-438, February 2003. (Revised March 2006.)
      • August 2002
      • Other Article

      The Determinants of National Innovative Capacity

      By: Jeffrey L. Furman, Michael E. Porter and Scott Stern
      Motivated by differences in innovation intensity across advanced economies, this paper presents an empirical examination of the determinants of country-level production of international patents. We introduce a novel framework based on the concept of national innovative... View Details
      Keywords: Economics; Growth and Development
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      Furman, Jeffrey L., Michael E. Porter, and Scott Stern. "The Determinants of National Innovative Capacity." Research Policy 31, no. 6 (August 2002): 899–933.
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