Filter Results:
(1,301)
Show Results For
- All HBS Web
(1,301)
- People (4)
- News (351)
- Research (686)
- Events (4)
- Multimedia (6)
- Faculty Publications (306)
Show Results For
- All HBS Web
(1,301)
- People (4)
- News (351)
- Research (686)
- Events (4)
- Multimedia (6)
- Faculty Publications (306)
- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords: by Andrei Hagiu & Daniel Spulber
- Web
Program for Research in Markets & Organizations - Doctoral
Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business... View Details
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
the rainbow. . . . Bath-tubs are both streamline and softly pink.” 12 Early market surveys, conducted by research pioneers like Daniel Starch, a Harvard Business School professor and author of The Principles of Advertising (The University... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details
- Web
Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School
Contemporary Black Artists and Public Art Contemporary Black Artists and Public Art Featuring artists Thaddeus Mosley, Yinka Shonibare CBE RA, and Carrie Mae Weems in conversation with Professor Henry McGee,... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of consumer behavior and, most importantly,... View Details
Keywords: curriculum
- 04 Mar 2002
- What Do You Think?
Why the Bull Market in Leadership Books?
Summing Up There is no shortage of explanations for what seems to be a current bull market in writings about leadership, according to respondents to this column. Charles Cullinane attributes it to the economic and national insecurity that... View Details
Keywords: by James Heskett
- August 2010
- Article
Modern Indian Art: The Birth of a Market
By: Mukti Khaire and Sean Silverthorne
Khaire, Mukti, and Sean Silverthorne. "Modern Indian Art: The Birth of a Market." Harvard Business School Working Knowledge (August 2010).
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind of the View Details
Keywords: by Martha Lagace
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
camera clubs, salons, and art organizations in the 1920s and ’30s. Eager to elevate the industry’s reputation, advertisers also supported and promoted exhibitions like those produced by the Art Directors... View Details
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- November 2015
- Article
Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry
By: Victor Manuel Bennett, Robert Seamans and Feng Zhu
We examine how reducing search frictions in secondary markets affects the value appropriated by firms in primary markets. We characterize two effects on primary market firms caused by intermediaries entering secondary markets: the "cannibalization" and "option value"... View Details
Keywords: Cannibalization Effect; Option Value Effect; Secondary Markets; Concert Industry; Craigslist; Competition; Distribution Channels; Entertainment and Recreation Industry
Bennett, Victor Manuel, Robert Seamans, and Feng Zhu. "Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry." Strategic Management Journal 36, no. 11 (November 2015): 1599–1614.
- Web
Negotiation, Organizations & Markets Awards & Honors - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Joshua R. Schwartzstein : Winner of the 2025 Arrow Award for Best Paper in Health Economics from the... View Details
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external... View Details
- Web
Unpacking Hidden Risk in the Trusted Treasury Market | Working Knowledge
Finance and Investing Unpacking Hidden Risk in the Trusted Treasury Market Featuring Jonathan L. Wallen . By Danielle Kost on June 6, 2025 . Research by Jonathan Wallen shows how regulatory shifts have introduced unexpected risk in the... View Details
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details
Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)