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- All HBS Web (491)
- Faculty Publications (107)
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- December 2015 (Revised September 2016)
- Supplement
ANA (B)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (B)." Harvard Business School Supplement 516-054, December 2015. (Revised September 2016.)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
thresholds for quantity discounts, extend credit to long-standing customers, and price smaller pack sizes more aggressively. In tough times, price cuts attract more consumer support than View Details
Keywords: by John Quelch
- 17 Nov 2015
- First Look
November 17, 2015
dollar or one quarter. The practice of making offers at round price-per-share levels is associated with the following unfavorable outcomes for the bidder: (1) higher purchase price for target shares, (2) lower probability to complete the... View Details
Keywords: Sean Silverthorne
- 11 Sep 2007
- First Look
First Look: September 11, 2007
also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details
Keywords: Martha Lagace
- 04 Dec 2012
- First Look
First Look: December 4
are incompatible mediated the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural disharmony disrupted creativity, ambient cultural... View Details
Keywords: Carmen Nobel
- 17 Jan 2017
- First Look
First Look at New Research: January 17
contact between the company and its customers. As well as a pricing analysis, the case examines the links between a venture’s product policy, target customers, funding sources, management style, promotional... View Details
Keywords: Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
response to shifting customer needs; promote transparency by providing the rationale for your pricing; and make sure that prices and the processes by which they are set meet consumers' expectations about... View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
study they asked, what is the effect of mandatory sustainability reporting on management practices across the world? Read the paper: http://bsr.london.edu/lbs-article/611/index.html Mutual Fund Trading Pressure: Firm-Level Stock Price... View Details
Keywords: Sean Silverthorne
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
soapflakes, promoted as a fine soap that would not damage delicate fabrics just at a time when women's wear was shifting from cotton and lisle to silk and fine fabrics. The campaign featured a variety of tactics, including washing... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed—and What to Do About It Author: Josh Lerner Publication: Princeton University Press, forthcoming Abstract In response to the financial crisis, governments are being far more aggressive in... View Details
Keywords: Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
theories: in the language of March (1991), clustering promotes exploration in information space but decreases exploration in solution space. Previous research, generally focusing on only one of those two spaces at a time, has produced... View Details
Keywords: Sean Silverthorne
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
customers can browse reviews and prices with ease, digitally mature companies aim to provide a unique, often more customized, end-to-end customer experience. “Understand your customer” has long been a business mantra, but even roundtable... View Details
- 18 Oct 2016
- First Look
October 18, 2016
new ones. The authors contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium View Details
Keywords: Sean Silverthorne
- 05 Mar 2007
- Research & Ideas
Risky Business? Protecting Foreign Investments
investors; they evolved toward more friendly approaches. Many countries created new incentives for investors and built investment promotion agencies to attract new companies. The causes were several: Better educated and more experienced... View Details
- 08 Dec 2015
- First Look
December 8, 2015
These platforms provide notable benefits including reducing transaction costs, improving allocation of resources, and creating information and pricing efficiencies. Yet they also raise questions of regulation, including how regulation... View Details
Keywords: Sean Silverthorne
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
management, product demand was so high at times that executives actually found themselves discussing ways to slow sales. A Shock To The System That all changed in the early 1990s as seismic shifts pounded the toy market. Big Box toy discounters trampled mom-and-pops... View Details
- 10 Aug 2010
- First Look
First Look: August 10
Frank V. Cespedes, and Kerry HermanHarvard Business School Case 709-441 In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing... View Details
Keywords: Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
opacity and agility. Clients find it very difficult to judge a firm's performance in advance, because they are usually hiring it for specialized knowledge and capability that they themselves lack. Price becomes a proxy for quality. And... View Details
Keywords: Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne