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  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your... View Details
Keywords: by Staff
  • Web

Faculty & Research

correlated with profitability and positively correlated with performance on political and social objectives. Exploiting two natural experiments, we further show that (v) rhetorically aligned firms experience larger stock price declines... View Details
  • July 2021
  • Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato
We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details
Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects
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  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 03 Nov 2008
  • HBS Case

Economics of the Ethanol Business

10,000 bushels of corn annually. For the farmers, MME offers a potential hedge against the volatility of commodity prices and the hope of a more stable future for their children. "This is also a fascinating entrepreneurial... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
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  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at home when domestic equity prices are higher, and invest abroad when foreign prices are higher. Funds see... View Details
Keywords: Martha Lagace
  • December 2015 (Revised September 2016)
  • Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

thresholds for quantity discounts, extend credit to long-standing customers, and price smaller pack sizes more aggressively. In tough times, price cuts attract more consumer support than View Details
Keywords: by John Quelch
  • 2008
  • Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
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  • Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based... View Details
  • 04 Dec 2012
  • First Look

First Look: December 4

are incompatible mediated the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural disharmony disrupted creativity, ambient cultural... View Details
Keywords: Carmen Nobel
  • Web

Finance - Faculty & Research

Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students September 2025 Article Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in... View Details
  • 17 Nov 2015
  • First Look

November 17, 2015

dollar or one quarter. The practice of making offers at round price-per-share levels is associated with the following unfavorable outcomes for the bidder: (1) higher purchase price for target shares, (2) lower probability to complete the... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details
Keywords: Martha Lagace
  • Web

South Asia - Global

September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India By: Shawn Cole , Tomoko Harigaya, Grady Killeen and... View Details
  • 12 Jun 2012
  • First Look

First Look: June 12

response to shifting customer needs; promote transparency by providing the rationale for your pricing; and make sure that prices and the processes by which they are set meet consumers' expectations about... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Web

Podcast - Business & Environment

the Bipartisan Infrastructure Law and the Inflation Reduction Act. He explains the U.S. EPA’s role in balancing climate action with economic development, while promoting environmental justice. David also offers insights on career... View Details