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  • Research Summary

Do Prices Determine Vertical Integration?*

By: Laura Alfaro
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details
  • August 1993 (Revised May 1994)
  • Case

American Airlines' Value Pricing (A)

By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
Related
  • September 1979 (Revised January 1980)
  • Case

Egg Pricing Problem

By: Ray A. Goldberg
Related

    The Price of Fairness

    We study resource allocation problems that involve multiple self-interested parties and a central decision maker. We introduce and study the price of fairness, which is the... View Details

    • 05 Jul 2006
    • Working Paper Summaries

    The Framing Effect of Price Format

    Keywords: by Marco Bertini & Luc R. Wathieu
    • August 1997 (Revised September 1997)
    • Case

    Imedia Corporation: The Pricing Decision

    Efi Arazi, the president of a start-up called Imedia, must determine an appropriate pricing strategy for an innovation that will change the basis of competition in the cable TV industry. View Details
    Keywords: Technology; Price; Entrepreneurship; Telecommunications Industry
    Related
    • June 2005 (Revised October 2007)
    • Background Note

    The Law of One Price

    By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni
    Demonstrates the Law of One Price in practice. Using synthetic securities, students should observe opportunities to earn profits when spreads emerge between portfolios that offer identical payoffs. Uses separate uptick financial simulation software. View Details
    Keywords: Price
    Related
    • October 1981
    • Background Note

    Trigger Price Mechanism

    By: J. Ronald Fox
    Keywords: Price
    Related
    • November 2019
    • Case

    Gillette: Cutting Prices to Regain Share

    By: Benjamin C. Esty and Daniel Fisher
    After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details
    Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States
    Related
    • October 1994
    • Supplement

    American Airlines' Value Pricing (C)

    By: Alvin J. Silk and Jamie Harper
    Designed as a follow-up to American Airlines' Value Pricing (A). View Details
    Keywords: Aerospace Industry
    Related
    • 28 Jun 2004
    • Research & Ideas

    How to Avoid a Price Increase

    When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option... View Details
    Keywords: by Manda Salls
    • 16 Jan 2015
    • News

    Price Protection Report: Credit Cards Shielding You From Price Drops

    • Fall 1998
    • Article

    Price Customization: The Higher Art of Power Pricing

    By: Robert J. Dolan
    Related
    • 2006
    • Working Paper

    Pricing Liquidity: The Quantity Structure of Immediacy Prices

    By: George Chacko, Jakub W. Jurek and Erik Stafford
    Related
    • 07 Jul 2022
    • News

    Are Online Prices Higher Because of Pricing Algorithms?

    • 15 Sep 2016
    • News

    Price of pharma innovation: Pro

    • spring 2002
    • Article

    Pricing Access Services

    By: Skander Essegaier, Sunil Gupta and John Zhang
    Keywords: Price
    Related
    • January 2021 (Revised June 2021)
    • Case

    Hester Pharmaceuticals (A): A Pricing Dilemma

    By: Dante Roscini and John Masko
    In August 2019, the leadership of Hester Pharmaceuticals (Hester) had a problem. Italy promised to be a key market for their new breakthrough oncology drug Akrozumab, but for almost two years, its single-payer healthcare system had been unable to agree with Hester on a... View Details
    Keywords: Macroeconomics; Trade; Price; Global Range; Global Strategy; Globalized Markets and Industries; Health Care and Treatment; Patents; Monopoly; Negotiation; Business and Government Relations; Risk and Uncertainty; Human Needs; Business Strategy; Commercialization; Pharmaceutical Industry; Italy
    Related
    • February 2002
    • Case

    Fighting AIDS and Pricing Drugs

    By: John T. Gourville
    In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details
    Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry
    Related
    • Article

    Priced and Unpriced Online Markets

    By: Benjamin Edelman
    With forces both supporting and opposing zero prices, typical Internet-related activities—like surfing the web, web searches, and e-mail, along with behind-the-scenes practices like domain names and the allocation of IP (Internet Protocol) addresses—present a natural... View Details
    Keywords: Cost vs Benefits; Price; Market Transactions; Service Operations; Internet
    Related