Publications

June 1995 (Revised February 1997)
Case

Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details

Keywords: Competition; Food; Brands and Branding; Food and Beverage Industry; United States

2025
Working Paper

Pulp Friction: The Value of Quantity Contracts in Decentralized Markets

By: Olivier Darmouni, Simon Essig Aberg and Juha Tolvanen

Firms in decentralized markets often trade using quantity contracts, agreements that specify quantity prior to the point of sale. These contracts are valuable because they provide quantity assurance, as trading frictions could prevent a buyer and seller from matching... View Details

Keywords: Decentralized Markets; Trading Frictions; Market Structure; Transaction Costs; Contracts; Market Transactions; Pulp and Paper Industry

SSRN

Read Now

15 Sep 2014
News

Lessons in failure from the error management gurus

Video

Introduction to Strategy Execution

12 PM – 1 PM EDT, 24 Apr 2018
Webinars: Career

Rethinking Retirement

Baby Boomers are reshaping retirement to create a life stage of possibilities and growth. But a step back from work requires a great deal of thought and consideration, and it's natural to feel uncertain. This program will provide a framework to plan and address each... View Details

01 Dec 2016
News

What Drives White Collar Criminals To Break The Law?

Research Summary

Projects in Process

Intermediaries and Accountability in Internet Advertising

Fraud Prevention in Internet Advertising Markets

Competition in Search and Search Advertising

Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
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December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details

April 2004 (Revised September 2007)
Case

Accounting Fraud at WorldCom

By: Robert S. Kaplan and David Kiron

The principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of... View Details

Keywords: Governance Controls; Governing and Advisory Boards; Crime and Corruption; Ethics; Financial Reporting; Organizational Culture; Corporate Governance; Accounting Audits

27 Sep 2012
News

How To Use Optimism To Defeat Adversity

26 Nov 2012
News

Heavy technology: The process of technological diffusion over time and space

30 Mar 2025
Video

FastLine: Runner-Up Prize Winner, Alumni Track, 2025 New Venture Competition

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

December 2002 (Revised February 2003)
Case

Broken Trust: Role of Professionals in the Enron Debacle

By: Ashish Nanda

Discusses the role of professionals in the Enron debacle. Argues that professionals failed to prevent or predict Enron's collapse because of the conflicts of interest they faced. Concludes with observations on management and regulation of conflicts of interest facing... View Details

Keywords: Conflict of Interests; Trust; Management Teams; Energy Industry

28 Jan 2016
News

What Flint's Water Crisis Means For The Future of U.S. Cities

Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention

Effective strategies are needed to address obesity, particularly among minority and low-income individuals. This research tested whether a two-phase point-of-purchase intervention improved food choices across racial, socioeconomic (job type) groups.
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25 Jan 2016
Working Paper Summaries

Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

Keywords: by Benjamin G. Edelman, Michael Luca & Daniel Svirsky; Tourism; Travel; Technology

02 May 2012
News

Language Barriers Blamed for Miscues

2008
Book

Predictable Surprises

By: Max Bazerman and Michael D. Watkins

Most events that catch us by surprise are both predictable and preventable, but we consistently miss (or ignore) the warning signs. This book shows why such "predictable surprises" put us all at risk, and shows how we can understand, anticipate, and prevent them before... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Leadership; Risk and Uncertainty; Behavior